Month: September 2018

During the golden age of travel–before the internet, even before television–Americans who saved up their dollars would wander into a travel office and be dazzled by the color lithographs on the wall: travel posters of romantic and exotic destinations, rendered in a gauzy, dreamlike state so alluring you wanted to step inside. For shipping lines…

For the first fall in five years, CBS is kicking off a new TV season without any Thursday Night Football games in its arsenal. The network aired a portion of the NFL Thursday package during the 2014 and 2015 seasons, then shared the package with NBC in 2016 and 2017. But in January, Fox outbid…

A brand mishap doesn’t have to mean a complete loss of opportunity, according to Target CMO Rick Gomez. The marketer found his brand at the center of scandal this summer, after a pop-up experience for a store in New York received the wrong kind of feedback. For the opening, Target transformed the facade of the…

Training isn’t just for elite athletes. That’s what Under Armour highlights in its global ad campaign launching today with the goal of uniting all athletes through the common love/hate relationship with training. “Will Makes Us Family,” the next arc in the brand’s training-oriented marketing, brings together everyday athletes, along with NFL quarterback Cam Newton, skier…

Among other benefits, Stories ad placements can be presented in a full-screen format, while the Stories viewing experience closely mirrors that of programmed TV.

Twenty years after it signed off, CBS is bringing Murphy Brown back tonight, and hopes it will become the latest successful revival. In the new iteration, Candice Bergen’s TV journalist and her team have moved from their 60 Minutes-esque news magazine, FYI, to the morning show for a 24-hour cable news network. Meanwhile, Murphy’s now-adult…

IGTV has been makings headlines, and many of them have been less than favorable. It’s worth pointing out that Instagram’s approach had some things going for it. For example, when IGTV came onto the radar in June, it appeared as though Instagram was officially taking on video behemoth YouTube. It seemed like a bold move,…

Blue Origin, the space-transportation company run by Jeff Bezos, has won a contract to provide engines for a potential rival’s next-generation rocket, vaulting Mr. Bezos into the lucrative market for Pentagon satellite launches.

Beijing is increasingly leaning on an array of levers to extract intellectual property—sometimes coercively—say U.S. companies. China says it’s payment for market access. The phenomenon is central to the trade fight between the two countries.