Month: September 2018

This spring, Oculus, the Facebook-owned virtual reality company, will release Oculus Quest, a standalone VR headset that doesn’t require a computer or external wall sensors and that still gives users full freedom to move around within their environment. The Quest, which has been long rumored as the company’s Oculus Santa Cruz project, will retail for…

AT&T’s promise to connect data, technology, distribution and content to make advertising better for all constituents is exciting. So exciting, in fact, that industry executives from both the buy and sell sides gathered in support of the idea at the Relevance conference in Santa Barbara, Calif., this week, willing to help make it happen. But… Continue reading »

The post Will AT&T’s ‘Community Garden’ Have Walls? appeared first on AdExchanger.

Vroom, which aspires to become the Amazon of used car sales, tapped comedy duo Tim and Eric–Tim Heidecker and Eric Wareheim of Tim and Eric Awesome Show, Great Job! fame–to direct its first campaign from Anomaly as it kicks off a rebranding initiative aimed at establishing the online used car retailer as a national household…

“Alexa, play two o’clock nightmares.” Out of context, this seems a bit off. But when you learn that “two o’clock nightmares” is the name of a soothing playlist assembled by a man paralyzed by a spinal injury and plagued by chronic anxiety that is often at its worst in the middle of the night, you…

The AI-powered solutions aim to help optimize marketing campaigns, streamline workflows, and improve conversion rates. The platform uses data elements like weather and location and integrates with
compound data products like custom audiences.

Google claims disclosures will increase transparency and provide consumers with information to make informed decisions. Ads may be rejected for failure to provide legitimate contact information for a
physical location for the business being promoted, to disclose associated fees, and to link to third-party accreditation or endorsement where affiliation is asserted or implied.

People in advanced and emerging economies generally agree that growing trade and business ties with other nations are good for their country, but fewer are convinced such ties lead to more jobs, higher wages or lower prices at home.

The post Americans, Like Many in Other Advanced Economies, Not Convinced of Trade’s Benefits appeared first on Pew Research Center.

In the podcast studio this week, News Corp. VP of Ad Technology Stephanie Layser talks about how publishers can make their data work harder from a revenue and yield standpoint. Layser will present on this topic at AdExchanger’s upcoming Programmatic IO New York conference on Oct. 15-16. Publishers are awash in audience and revenue data… Continue reading »

The post Publishers: Make Your Data Do More appeared first on AdExchanger.

Organic use of Facebook Stories is on the rise, and now Facebook is making the case to advertisers. On Wednesday, Facebook announced that Stories has 300 million DAUs across its core app and Messenger combined. Facebook Stories ads, which appear between organic Stories as either six seconds of photos or 15 seconds of video, are… Continue reading »

The post Facebook And Messenger Stories Start To Hit Their Stride At 300M Daily Actives appeared first on AdExchanger.

CollegeHumor is launching an ad-free subscription service called Dropout to give fans even more content. The service will exist on a completely new website and launches in beta today at a tiered pricing model, which depends on how long a fan commits to the service. For example, the service will cost $5.99 per month for…