Month: September 2018

If your goal is to build a brand or get your website noticed, the first thing people look for is your logo. Your logo is your brand identity and a visual that people should be able to immediately identify. The best kind of logos are inextricable with a certain brand, like Coca-Cola, McDonald’s and Nike….

While women are still underrepresented in top corporate jobs, there has been a small increase in the share of women executives in such positions over the past decade.

The post Few women lead large U.S. companies, despite modest gains over past decade appeared first on Pew Research Center.

Did you know that WhatsApp allows you to hide your Status posts from certain contacts? Our guide will show you how this works. Note: These screenshots were captured in the WhatsApp application on iOS. Also note, this process is a bit different on iOS and Android. Step 1: On iOS, tap “Status” in the bottom-left…

The amount of video watched online continues to grow as viewing habits change, according to this year’s State of Online Video report from Limelight Networks, a company that provides a content delivery network. The company surveyed more than 5,000 consumers from several countries (France, Germany, India, Italy, Japan, the Philippines, Singapore, South Korea, the United…

Selecting a celebrity partner is a high risk, high reward decision. With the wrong celebrity partner, a brand can tarnish its image and alienate consumers. But if chosen wisely, the celebrity can elevate the brand’s image, increase appeal with target customers and potentially change the trajectory of that brand. Brands tend to approach these decisions…

While many still think of DNA testing primarily as a way of learning about your geographic and ethnic heritage, 23andMe’s new ad campaign focuses on helping you understand the many other data points that can be revealed when you examine your genetic makeup. With inscrutable names like MC1R or ALDH2, these genes aren’t the easiest…

Better late than never: LinkedIn announced last October that it would roll out Talent Insights, a self-service tool to give recruiters access to rich data on talent pools and companies, in the summer of 2018 and, while the summer is over, Talent Insights is now here. Head of product, talent insights and talent brand Eric…

The Fourth Industrial Revolution is here. As explained by the World Economic Forum (WEF), it’s a time defined by technological breakthroughs such as artificial intelligence, the Internet of Things (IoT), 3-D printing and quantum computing. While these innovations are improving our daily lives, they’ve also increased consumer expectations for personalized brand experiences, causing massive disruption…

Research has shown that men in the United States are generally less religious than women. And while this pattern holds true among black Americans, black men are still a highly religious group.

The post Black men are less religious than black women, but more religious than white women and men appeared first on Pew Research Center.

Four days after losing an auction with Comcast for control of Sky, 21st Century Fox has decided to sell Comcast its 39 percent stake in the European media giant in a deal valued at more than $15 billion. “In light of the premium Comcast has agreed to pay for Sky, we and Disney have decided…