Month: September 2018

Google on Wednesday announced a metric that enables marketers to measure how video ads impact the number of searches on Google Search and YouTube, and gain a better understanding of how many people
have viewed an ad and how often. It’s part of a strategy to expand Google’s Brand Lift metric beyond YouTube to all video advertising across its media properties.

The Cleveland Browns’ first victory since Christmas Eve 2016 led to a sweep of the highest growth on Facebook, Twitter and Instagram during the first three weeks of the National Football League season, according to social marketing firm Unmetric. The Browns also led engagement on Twitter and Instagram, while the Kansas City Chiefs did so…

Nielsen Total Ad Ratings measures total and incremental reach for all devices, platforms, distribution and ad campaigns.

Tomasz Pawlikowski, chairman of Publicis Communications Poland, and Piotr Pietka, CEO of Publicis Media Poland, will serve as co-CEOs of Publicis Groupe Poland.

Running a marathon, for many, can be an incredibly hard but rewarding experience. It can also provide some serious inspiration for those running the race, but also for those watching at home or in the streets. The TCS New York City Marathon and New York Road Runners (the running organization behind the race) know that…

WPP is forming a super agency by uniting Y&R and VML, marking one of the first big moves under new WPP CEO Mark Read. VMLY&R will be led by Global CEO Jon Cook.

On Nov. 17, 1991, a full-page ad in The New York Times featured the names of 1,600 black women who were passionately opposed to Supreme Court nominee Clarence Thomas and expressed their support of Anita Hill, who the women felt had been “maligned and castigated for daring to speak publicly of her own experience of…

It may not be possible to calculate how many times the current President has referred to America or one of its Presidents as the “laughing stock” of the world, but he made it come true Tuesday to a
global audience on TV, the internet and countless social media feeds carrying his address to the United Nations General Assembly.

WPP confirmed the news today, first reported by The Wall Street Journal on Sunday and backed up by sources close to the matter, that it will merge creative agency Y&R and digital network VML to create a new entity called VMLY&R. This marks new CEO Mark Read’s first significant move as head of the world’s…

Former Time Warner and Citicorp chairman Richard Parsons has been named interim chairman of the board of CBS Corp. — part of the transition since the departure of longtime CEO Les Moonves.