Month: September 2018

LinkedIn announced two new additions to its integration with Microsoft Office 365, building upon last September’s integration of LinkedIn profile cards and Microsoft Office 365 profile cards. Director of product Liz Li revealed in a blog post that insights from LinkedIn on people that users are about to meet with can now be added directly…

The finished product has a musty air to it, like the whole thing was just recently unpacked from deep storage and reeks permanently of mothballs.

Google added more ways for advertisers to measure the effectiveness of their ad campaigns Wednesday, and it got the MRC’s approval in categories such as viewability and impression measurement on YouTube and its buying platform, Google Display & Video 360. “Advertisers need to trust the metrics and be able to compare across the different media… Continue reading »

The post Google Beefs Up Campaign Metrics And MRC Accreditations appeared first on AdExchanger.

Facebook teamed up with Sphero Edu to develop CodeFWD, a free online education program targeted toward underrepresented and female students from fourth to eighth grades who are interested in studying computer science. CodeFWD is designed for both English and Spanish speakers. Sphero Edu uses programmable application-enabled robots to teach students coding and other computer science…

HBO may get more resources from other areas in the new WarnerMedia, possibly from other TV businesses such as the ad-supported TV group Turner.

ISpot some cash! TV ad measurement company iSpot.tv has raised $30 million in a Series C funding round, bringing its total to $57.8 million, the company’s CEO and founder Sean Muller told AdExchanger on Tuesday. Investors Insight Venture Partners and Madrona Venture Group led the round. No investors took money off the table. ISpot will… Continue reading »

The post ISpot Raises $30 Million in Series C Funding appeared first on AdExchanger.

One of fall’s most-anticipated new series–especially for ad buyers–premieres tonight as ABC debuts A Million Little Things. And the network’s marketing campaign for the show is both leaning into the show’s parallels to This Is Us while also trying to differentiate it from hit NBC drama. ABC is capping tonight’s premiere of the drama–in which…

One of the biggest broadcast scheduling moves this fall has nothing to do with the positioning of a new series. Instead, NBC is trying an ambitious approach to its Chicago-themed dramas, devoting its entire Wednesday prime-time schedule to the trio of shows executive-produced by Dick Wolf. As part of the new Chicago Wednesdays block, which…

Whether you know it or not, we’re in the middle of an ad fraud revolution, and the trend has migrated from desktop to mobile at a shockingly rapid pace. Certain bad actors commit fraud on mobile devices for one obvious goal: They can make quick, easy money using similar tactics to what’s previously worked elsewhere….

Alibaba A.I. Labs, which develops Alibaba Group’s consumer AI products, said it will introduce a robot for the hospitality sector, making it the latest in a series of hotel-specific robots that make deliveries to guests in order to free up human staff for more complicated tasks. The Alibaba robot will be deployed in October to…