How Brands Can Develop a Closer Relationship With Consumers Through Messaging

When was the last time you woke up saying, “I’d love to chat with my insurance company?” That probably hasn’t happened. Messaging with a business is not the same as messaging with a friend. You’re not reaching out to your cable provider to send them the latest meme or tell them about that funny thing…

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Facebook Faces Potential $1.63 Billion Fine

A European Union privacy watchdog could fine Facebook as much as $1.63 billion for a data breach in which hackers compromised the accounts of over 50 million users.

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Musk Settles With SEC, Will Remain Tesla CEO

Elon Musk has reached a settlement with the SEC that allows him to stay on as Tesla CEO but requires that he step aside from the chairman role for three years. He has agreed to pay a $20 million fine.

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SNL’s 10 Best Ad Parodies, as Selected by Some of Advertising’s Top Creatives

Saturday marks the premiere of Saturday Night Live’s 44th season. That’s a lot of comedy over the years for what is a genuine American institution. Adam Driver, who starred in one of the funniest shorts in the show’s recent history, hosts this year’s first episode with musical guest Kanye West. The sketches are the main…

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Chinese Startup Woos SoftBank at $75 Billion Valuation

Global investors including SoftBank and KKR plan to invest in the latest fundraising by Bytedance, the owner of China’s most popular news-aggregation app, looking to raise around $3 billion at a valuation of about $75 billion.

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Musk Views SEC Allegation as Flawed

Tesla CEO Elon Musk believes he had a verbal agreement in place with Saudi Arabia’s sovereign-wealth fund to help finance a plan to take the auto maker private, according to a person familiar with the matter.

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Slack Actively Preparing for Early 2019 IPO

Slack Technologies is actively preparing for an IPO in the first half of 2019, with an eye toward going public as soon as the first quarter.

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Facebook Finds Security Flaw Affecting Almost 50 Million Accounts

Facebook discovered a security flaw affecting almost 50 million accounts, the company said Friday. A problem in its code allowed outsiders to take over users’ accounts.

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