Month: September 2018

Apple Inc. netted an early victory in its legal spat with Qualcomm Inc., as a U.S. trade judge declined to block the import of iPhones with Intel Corp. chips.

Republicans dialed up pressure on tech giants over alleged anti-conservative bias as the White House announced a roundtable to be attended by President Trump, Google Chief Executive Sundar Pichai and others.

Hershey has moved creative responsibility for several of its most prominent candy brands to Droga5. “Droga5 has joined Hershey’s roster of creative agencies,” a company spokesperson said. “Droga5 is highly innovative and has consistently demonstrated their ability to develop breakthrough creative over the past decade. We are eager for them to develop revolutionary work for…

A Wall Street Journal investigation documents millions of dollars in suspicious trades through ShapeShift, a company backed by mainstream venture capitalists.

ESPN announced today that it has promoted Laura Gentile to lead its promotional efforts as svp, marketing. The new role comes after 15 years with the organization for Gentile, who joined ESPN in 2003 as director of advertising and marketing. She has moved through a variety of positions including vp, chief of staff and founder…

The headache of creating and scaling video across multiple connected TV platforms is real. Innovid launched its antidote on Thursday, a self-serve tool called OTT Composer that helps publishers quickly whip up customizable video assets and distribute them across over-the-top (OTT) devices and channels without having to make tweaks to meet each platform’s creative requirements.… Continue reading »

The post Innovid Lets Brands Remix Their Interactive OTT Ads appeared first on AdExchanger.

Just over one year ago, Wieden + Kennedy painted college football fandom as a war of rival tribes in its debut campaign for Fox Sports. The exhaustive work ultimately encompassed 17 spots, including an anthem, two ads dedicated to specific games and 14 deep dives into the cultures of particular schools. This week the agency…

Almost 40 cents in every dollar spent on digital advertising is pocketed by Google, therefore accurate reporting tools for such a platform are crucial for marketers to ensure their campaign spend is performing sufficiently. Google has historically been criticized for “marking its own homework.” Earlier this week, it took strides to satisfy advertisers’ calls for…

Mobile variety is in short supply for marketers. With the duopoly maintaining near-total dominance, alternative ad-tech players struggle to break through. This means media buying is often limited to Google or Facebook. The most viable contender thus far has been Amazon, a potential third titan in the making. But another challenge is emerging that may…

Intel Corp. said it is experiencing pressure throughout its factory network as the chip maker strives to meet growth in demand for PCs that has caught the industry off guard.