Month: September 2018

When the world’s largest tech companies report third-quarter results in a few weeks, how much they spend will be at least as important as how much they make.

Life is colorful and–based on photo sharing online–big. Big moments, big vacations, big colors. Life is just big. That’s the premise of a new ad for Apple that’s launching today, touting the brand’s new iPhone XS, which has the largest display in the product’s history. Director John Hillcoat, who also directed the Cannes Lions-winning film…

Facebook Messenger bots will soon begin expressing themselves through multiple personalities, but it’s not schizophrenia–just one of the updates to Messenger Platform that were announced Friday. Developers of Messenger bots now have access to the new Persona API (application-programming interface), in open beta, which enables them to add multiple personals to their bots for different…

A security breach at Facebook has affected nearly 50 million of the social media platform’s users, Facebook said Friday. The social media company discovered the breach on Tuesday, informed law enforcement on Thursday and is cooperating with the FBI, Facebook vice president of product management Guy Rosen told reporters on a call Friday afternoon. The…

TiVo Bolt OTA gives customers who cut the cable cord a way to watch local TV but also have a fully functioning DVR.

Nielsen says 18- to-34-year-olds accounted for 53% of OOH viewers who watched summer sports.

The investigation is looking at nontransparent ad-buying practices, including agencies receiving rebates from media outlets,

When it comes to workflow, most creative agencies function in a simple linear structure. Large-scale writing projects are divvied up between team members. A single employee is in charge of a single project end-to-end, with others usually giving only skin-deep or advisory feedback. Sure, it works. But the whole purpose of a creative agency is…

Until recently, brand strategy centered on appealing to the lizard brain in us all, influencing our behavior to drive sales with well-known levers of manipulation: vanity, fear, pride, greed, the desire for love, safety, control and power. But brands and the consumers they court have evolved. It turns out both parties want more from this…

Tech companies in San Francisco are no strangers to controversy, and Salesforce was met with two different ones at Dreamforce, the company’s annual conference. On Sept. 25, the first day of the conference, attendees could look up to the sky and see a “#Failsforce” branded blimp floating above them. On the ground, a makeshift 14-foot…