Month: September 2018

Apple will no longer need to pay $234 million in damages to the licensing arm of University of Wisconsin over patent infringement after a federal appeals court ruled in the tech company’s favor.

Jay Seideman will present on programmatic best practices at AdExchanger’s upcoming Programmatic IO New York conference on Oct. 15-16. AT&T’s new advertising and analytics unit, Xandr, is capturing the headlines and Amazon is on its way to making the duopoly a trio – but don’t count out Oath. The Verizon-owned digital media company is avidly… Continue reading »

The post Oath Intends To Keep Its Promise: ‘We’re At Scale Now’ appeared first on AdExchanger.

When it comes to understanding how exactly people browse the web, the eyes don’t lie. At least that’s the premise of an increasingly popular practice among web designers and advertisers: the use of biometric technology to track and test consumer’s eyes as they roam around a screen. Proponents say these devices, which range from infrared…

Condon will be responsible for Comcast Spotlight’s sales revenue, execution and effectiveness across all lines of business.

Did you know that WhatsApp allows you to forward your Status posts directly to your contacts within a chat? Our guide will show you how this works. Note: These screenshots were captured in the WhatsApp application on iOS. This process is slightly different on iOS and Android. Also note, our guide will show you how…

As the perplexing storm that is American politics rages on, countless groups are working to encourage voter turnout ahead of this year’s midterm elections. One of these groups is Acronym, an organization formed last year that’s dedicated to getting Democratic candidates elected. With midterm elections around the corner, Acronym is currently trying to get young…

The U.S. public is about evenly split on whether the U.S. economic system is more secure today than it was before the financial crisis. Republicans are now more likely to view the system as more secure.

The post 10 years after the financial crisis, Americans are divided on security of U.S. economic system appeared first on Pew Research Center.

Despite the massive steps the ad industry has made in figuring out addressable TV just this year, advancement comes not from stunning breakthroughs, but simply from attaching a few additional pipes and freeing a new trickle of inventory or data. On Thursday, Adobe Advertising Cloud TV soldered together a few more of those connections by… Continue reading »

The post Adobe Hooks Into More TV Inventory As Addressability Slowly Coalesces appeared first on AdExchanger.

“The Drum” names today as the day we find out what investors think of Sir Martin Sorrell’s plans for his new agency, S4C, as it floats on the London Stock Exchange.

Kevin Hart could have had a free ride at the University of Pennsylvania–his mother was a professor there–but Hart was determined to make it in comedy, a career he began at age 18. His drive has led to sold-out comedy tours, starring roles in major motion pictures, and brand deals with the likes of Nike,…