Month: September 2018

Shares of the major agency holding companies took a hit after news broke Thursday that federal prosecutors are investigating their media-buying practices. While the news clearly impacted investor
confidence, major securities analysts generally held firm on their stock ratings.

Enjoying bite-size video content while waiting on line at a bank, supermarket or doctor’s office is what future TV viewers, especially young millennials desire. And the major TV-movie studios are on
board.

Although M&A for data-driven companies slowed before the EU’s General Data Protection Regulation took effect, Salesforce charged ahead. The CRM giant dropped $6.5 billion on middleware firm MuleSoft in March. It followed with a reported $800 million acquisition of data integration company Datorama, which closed Aug. 20. A month later, multiple Salesforce customers are already… Continue reading »

The post Salesforce’s Suarez-Davis Shows How All The Pieces Fit Together appeared first on AdExchanger.

One day after Murphy Brown returned to TV for the first time in two decades, fall’s other high-profile revival is about to premiere: Last Man Standing, which Fox picked up in May, one year after the Tim Allen sitcom was canceled by ABC. When Allen spoke to buyers at Fox’s upfront presentation in May, he…

Is Facebook losing its luster? eMarketer seems to think so–at least when considering the platform’s projected decline in the growth of its teenage user base. With Snapchat’s number of adolescent users on the rise, advertisers previously married to Facebook are scrambling to ensure that their marketing dollars are still being allocated to the right platform….

The use of digital technology has had a long stretch of rapid growth in the United States, but the share of Americans who go online, use social media or own key devices has remained stable the past two years.

The post Internet, social media use and device ownership in U.S. have plateaued after years of growth appeared first on Pew Research Center.

With CTV impressions, live-event streaming and audience targeting on the rise, Netflix and Amazon are about to push the button.

The legal threat from securities regulators to ban Elon Musk from Tesla raises the specter of a once-unfathomable exit that would potentially have dire consequences for the electric-car company.

After a quarter-century in marketing roles at P&G – including seven as CMO – you learn a thing or two about how to grow a brand. Jim Stengel started at P&G in 1983 as a brand assistant on Duncan Hines, moving his way up the ranks to marketing chief by 2001. He handed the reins to Marc… Continue reading »

The post Marketing Vet Jim Stengel Spent 25 Years At P&G And He’s Got Some Advice appeared first on AdExchanger.