Month: September 2018

Uber has hired its first marketing chief. The brand announced today that Rebecca Messina will start in early October. “I’m thrilled to welcome Rebecca to Uber,” Dara Khosrowshahi, Uber CEO, said in a statement. “She’s exactly the right leader to build our marketing efforts globally and to showcase the ways Uber is igniting opportunities for…

Recently, I did some revenue forecasting for a client who is considering entering the digital news/content space. The product offering is pretty unique, but it will be entering a very saturated market with large, established competitors, traditional competitors like The New York Times and Wall Street Journal, niche publishers like The Information and Vox and…

Millennials consume much less news overall — 146 hours of news a year from all digital and TV sources, with adults 38 and older tallying 502 hours.

In partnership with ATTN:, former Vice President Joe Biden is hosting an IGTV series. The new original series will make its debut on Wednesday and be posted weekly thereafter. Biden rejoined Instagram at the end of last week, adding to the conversation about whether he’ll enter the 2020 presidential race. He also got a shoutout…

Not so long ago, experiential marketers and their brand clients were keen to throw around the term “Instagram moment” during the strategic planning of an activation. Will it be upon entry? At the bar? Near the DJ booth? The idea was that one particular point within a space had to be earmarked for capturing social…

Brands will now have more clarity and control over the sites, applications and types of content their ads appear next to on Facebook’s Instant Articles and in-stream videos, mirroring what was already available to them for Facebook Audience Network. Facebook vice president of global marketing solutions Carolyn Everson said there has been a focus over…

Digital news reaches 88% of millennials in a month, compared to 80% of adults 38 and older, according to a Nielsen report.

We call them “holding companies,” but the truth is Madison Avenue’s biggest ad agency organizations are composites of businesses, as well as the consumer marketing accounts they represent. And changes
in their account category composition are a strong indicator of current and future health, according to a report published by the equities research team at BMO Capital Markets. The report, which
reiterates the securities firm’s “outperform” rating for Interpublic’s stock, attributes at least part of its bullishness to Interpublic’s current roster mix vs. other agency holding companies.

“SportsLine Edge” will stream in the early evenings on Mondays and Thursdays (ahead of the national prime-time NFL games) and during the early afternoon on Saturdays and Sundays (ahead of the
afternoon weekend games).

FCC Chairman Ajit Pai is touting a new appellate ruling that could potentially give a boost to companies looking to invalidate state net neutrality rules.