Month: September 2018

Consumers across all age groups strongly prefer email over any other marketing medium, and they consider irrelevance and oversaturation to be the two worst elements of bad marketing messaging. Those are two of the key findings from Toluna and Movable Ink’s new research analyzing the effectiveness of marketing messages by age group. “While shoppers are…

Brands are no strangers to producing music, which evolved around the 1960s from simple, catchy jingles to occasionally include legitimately great performances (thanks in large part to Coca-Cola’s innovative collaborations with Aretha Franklin, Roy Orbison and others). Hip-hop, however, is a genre mainstream marketers have been slow to embrace beyond the occasional, carefully selected track…

What does CBS look like without its ?ber-confident longtime leader Les Moonves? We’re about to find out. The CBS Corp. CEO and chairman is departing the company he has led since 2007, CBS said tonight. His exit comes after a tumultuous four months during which CBS sued parent company and controlling shareholder National Amusements over…

Six weeks after the New Yorker’s explosive story in which six woman accused CBS Corp. chairman and CEO Les Moonves of sexual harassment and intimidation going back several decades, the magazine has published a followup piece, which contains new sexual assault and harassment allegations against Moonves from six additional women. Several of these women in…

Google this week will argue in EU’s top court against expanding “right to be forgotten,” the highest-profile case yet to test where jurisdiction begins and ends with data.

In 1993, tennis champs Steffi Graf and Pete Sampras took home the championship trophies at the U.S. Open. That’s also the first year financial services company American Express partnered with the United States Tennis Association (USTA) to sponsor the event. Amex has stayed a sponsor ever since–25 years and counting. But a long stretch like…

President Trump called on Apple to shift production to the U.S. and out of China, reviving a longstanding criticism and pressuring the iPhone maker to help fulfill the administration’s economic goal of restoring American manufacturing.

All but one of Oath’s C-suite executives are on their way out at Verizon after The Wall Street Journal reported Friday morning that Oath chief Tim Armstrong is in talks to exit the unit he started. Two more top execs–chief financial officer Vanessa Wittman and chief communications officer Natalie Ravitz–also plan to leave later this…