Month: September 2018

“Alexa, add that item to my shopping list.” This command is one way consumers are using voice assistants like Alexa on the Echo or Google Assistant on the Google Home. Instead of the voice-only shopping future experts predicted, voice is going in a different direction in shaping consumer shopping behaviors. In a new Adobe Analytics…

Instagram confirmed that it is in the process of rolling out six new effects for its Superzoom feature, which initially debuted in October 2017. Superzoom enables Instagram users to zoom in on a single object in a video, with dramatic music in the background, and create three-second Superzoom videos. The new effects include a heart-filled…

The 2018 National Football League season kicked off Thursday night, and Twitter marked the occasion by revealing details about livestreamed shows on its network from NFL Media and ESPN, as well as hashtag-triggered emojis for all 32 teams. NFL Digital Media’s The Checkdown “football culture brand” will be expanded to a livestreamed show on Twitter…

The Wall Street Journal’s revelation Friday that Tim Armstrong, leader of Verizon’s Oath media and advertising group, is in talks to depart the company is in stark contrast with the elevation of media and advertising at its biggest competitor AT&T. When Verizon first assembled Oath, many industry insiders wondered if it would create a new… Continue reading »

The post Is Verizon Still Interested In Addressable Advertising? appeared first on AdExchanger.

There aren’t too many brands with as many stories to tell as Levi Strauss & Co. An apparel staple and an American cross-cultural icon for well over a century, a well-worn pair of Levi’s more likely than not has featured in most consumers’ personal narratives. But Levi’s is also a prime example of a heritage…

When you borrow money from friends, always pay them back in a timely fashion — or else they might pay you back, as it were, in some especially nasty ways. Watch this amusingly mean-spirited spot by TDA introducing FirstBank’s Zelle mobile payments app to see what can happen when the chickens literally come to roost:…

Travel isn’t an act–it’s an identity. That’s the key takeaway from this new campaign promoting Rimowa, a classic German luggage-maker eager to reintroduce itself to the world with the help of tennis superstar Roger Federer and several of his fellow adventurers. An anthem spot created by Anomaly Berlin and the brand’s internal team combines five…

Two women formerly employed by Hyundai’s ad agency Innocean USA filed suit last month against the company in California’s Orange County Superior Court, seeking damages and jury trials. Their claims include negligence, intentional infliction of emotional distress, wrongful termination, gender discrimination and statutory assault and battery. When combined with two earlier suits reported by Adweek…

Whenever the subject of mental health comes up, there is often a strong emphasis placed on the need to check in with loved ones regularly. While the necessity of communication is obvious, we rarely talk about how awkward it is to broach such a deeply personal subject, especially when it appears sudden or if we’re…

TV ratings might be down, but according to Nielsen, more U.S. households than ever have access to television content. Nielsen said today it has updated its national television household universe estimates for the new 2018-19 TV season, which starts on Monday, Sept. 24. The company estimates there will be 119.9 million TV homes in the…