Month: September 2018

One of the most lasting aspects of Burt Reynolds’ charm was that he straddled the line between safe and risky–the kind of guy you might follow on any journey, even if you thought twice about bringing him home to meet the family. Watching Smokey and the Bandit as an 8-year-old in 1977, he was mildly…

Brands are discovering that live music can be a great tool to help connect with people. CB2 is using it as a way to get more consumers (likely younger ones) to stop into its stores. The brand recently launched its live music series, CB2 After Hours, in New York. The campaign will continue into early…

You know his distinctive baritone voice, especially if you’re a fan of animated super-spy Sterling Archer or the can of mixed vegetables in Wet Hot American Summer, but rarely do you see H. Jon Benjamin in the flesh, outside of late-night TV chat shows or his recent stint on Master of None. But the beloved…

New York Fashion Week kicked off on Thursday, and with it, Instagram opportunities galore descended on the city. And these photo-friendly moments don’t only come during the shows, but in pop-up experiences specifically designed to populate people’s feeds. The Saks IT List Townhouse is one of these experiences. Opening in Greenwich Village from Sept. 7…

Successful marketing is simply about understanding human behavior. This includes the way consumers think, how they learn and what propels them to make a decision. Applying psychology to marketing campaigns is central to measurable success. If you have ever made a purchase due to social pressure, fear of not getting a deal or discontent around…

Periscope faced the challenge of responding to users’ requests for the ability to broadcast audio without video while not rejiggering its entire front-end and back-end infrastructure–and to complete the task in just three days. Staff engineer Richard Plom explained in a blog post how his team met its goal of completing work on the feature…

Did you know that WhatsApp allows you to delete chats you’re no longer interested in participating in? Our guide will show you how this works. Note: These screenshots were captured in the WhatsApp application on iOS. Step 1: Tap “Chats” at the bottom of the screen. Step 2: Swipe from right to left on the…

As a professor of advertising who teaches courses on branding, I often find myself in an awkward position. I am often espousing an approach to branding that few brands ever live up to. As we all know, one of the main goals of branding is for consumers to attain value from those brands based on…

Project Runway is returning to Bravo next year, but the show’s two most famous personalities won’t be making the trip. Instead, Heidi Klum and Tim Gunn are leaving the series after 16 seasons to create a new fashioned-based reality series for Amazon, which will air in more than 200 countries and territories. In a release,…

Facebook Canvas has a new name– Instant Experience–and some new capabilities to go along with its name change. The social network said in a blog post that the number of Instant Experience campaigns has more than doubled over the past year, and content now loads 15 times faster than standard mobile websites Facebook took the…