How Patrón Keeps Its Luxury Brand Status While Also Prioritizing Social Good

Sixty hands touch every bottle of Patr?n tequila before it ever leaves the production facility in Mexico. “It’s not about doing what’s efficient, it’s about doing what’s right,” said Patr?n global CMO Lee Applbaum during an interview at Brandweek–done, appropriately enough, while enjoying a Patr?n on the rocks. From cutting the agave to hand-signing each…

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Video: What We Can Learn From the Impact of Streetwear on Retail

Streetwear, a subculture in fashion you may have never even heard of, is the cause of an unprecedented shift taking place in the fashion industry. In the current marketplace, where a hoodie from a brand like Supreme is among the most sought-after pieces, the line defining luxury fashion is beginning to blur. Where traditional luxury…

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Wayfair Is Opening Up 2 Pop-Up Shops to Target Customers for the Holiday Season

The holiday season is just getting started. And Wayfair, the giant ecommerce site, unsurprisingly wants in. However, this year, the Amazon competitor is trying out a bricks and clicks strategy: pop-up shops. The two pop-up shops–one in New Jersey, the other in Massachusetts–are an opportunity to test and measure all types of KPIs, according to…

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The Burden of Content, Part 1: Are Social Networks Responsible for Content?

How much attention and freedom should be given to the angry rants of internet trolls, to the ideas spread by conspiracy theorists and to the false or misleading news stories created by those who want to forward their own agenda? It all depends on whom you ask. Some argue that “free speech” means anything goes…

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6 charts on how Russians and Americans see each other

Americans’ views of Russia have declined in the past year, as have Russians’ views of the United States. See six charts on public opinion about the relationship between the two nations.

The post 6 charts on how Russians and Americans see each other appeared first on Pew Research Center.

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Mark Brazil and Jeff Cole on Starting IKONICK, Growing Sales, & Staying Motivated | #AskGaryVee 292

Mark Brazil and Jeff Cole on Starting IKONICK, Growing Sales, & Staying Motivated | #AskGaryVee 292
On episode 292 of the #AskGaryVee Show, the founders of IKONICK stop by and we talk about:
– The Origin story of IKONICK
– Getting traction with free content
– Finding the balance between being ideological and being realistic

#QUESTIONS:
20:50 – How can I scale my physical therapy company?
31:48 – How do you find your motivation & keep yourself motivated?
49:41 – How are you planning to scale IKONICK?
55:17 – How do I scale my social media marketing business?

#QOTD: What is your favorite brand, and why?

Check out IKONICK here:
– Official Website: https://ikonick.com/
– Instagram: https://www.instagram.com/ikonick/
– Facebook: https://www.facebook.com/shopikonick/

Follow Mark and Jeff on Instagram
– Mark Brazil: https://www.instagram.com/markbrazil/
– Jeff Cole: https://www.instagram.com/cole/

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Thank you for watching this video. I hope that you keep up with the daily videos I post on the channel, subscribe, and share your learnings with those that need to hear it. Your comments are my oxygen, so please take a second and say ‘Hey’ ;).

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Gary Vaynerchuk is the chairman of VaynerX, a modern-day media and communications holding company and the active CEO of VaynerMedia, a full-service advertising agency servicing Fortune 100 clients across the company’s 4 locations.

In addition to VaynerMedia, VaynerX also includes Gallery Media Group, which houses women’s lifestyle brand PureWow and men’s lifestyle brand ONE37pm. In addition to running VaynerMedia, Gary also serves as a partner in the athlete representation agency VaynerSports, cannabis-focused branding and marketing agency Green Street and restaurant reservations app Resy.

Gary is a board/advisory member of Ad Council and Pencils of Promise, and is a longtime Well Member of Charity:Water.

Gary is a highly sought after public speaker, a 5-time New York Times bestselling author, as well as a prolific angel investor with early investments in companies such as Facebook, Twitter, Tumblr, Venmo, and Uber.

Gary is currently the subject of DailyVee, an online documentary series highlighting what it’s like to be a CEO and public figure in today’s digital world, as well the host of The GaryVee Audio Experience, a top 100 global podcast, and host of #AskGaryVee, a business and advice Q&A show which can be found on both YouTube and Facebook.

Gary also appeared as judge in Apple’s first original series “Planet of the Apps” alongside Gwyneth Paltrow, Jessica Alba and Will.i.am.

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Turner Ad Sales Boss Donna Speciale Wants To Blur The Line Between Linear And Digital

Why is the industry still talking about linear vs. digital when to consumers, it’s all just content? That’s the question Donna Speciale, president of ad sales at Turner, is using to galvanize long-awaited changes to how network TV transacts media. “At some point, we’re not going to say linear or digital,” she told AdExchanger. “We’llContinue reading »

The post Turner Ad Sales Boss Donna Speciale Wants To Blur The Line Between Linear And Digital appeared first on AdExchanger.

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Programmatic: The Struggle

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Tom Triscari, co-founder and managing partner at Labmatik. “For sale: baby shoes, never worn.” This little vignette comes from the writing genre known as flash fiction, often attributed to Ernest HemingwayContinue reading »

The post Programmatic: The Struggle appeared first on AdExchanger.

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How OTT Video Is Transitioning The Ad Insertion Model

“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Scott Apgar, Senior Director of Product Management, Advanced Advertising, at SeaChange International. Since nearly the beginning of television broadcast, the linear dynamic ad insertion (DAI) business model has remained fairly unchanged. Advertising sales teamsContinue reading »

The post How OTT Video Is Transitioning The Ad Insertion Model appeared first on AdExchanger.

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