Without a Brand Owning the Toy Category, Is It Possible to Successfully Revive Toys R Us?

When Toys R Us declared bankruptcy and ultimately shuttered this past summer, it was a familiar tale–yet another retail giant deeply in debt with too many locations, unable to compete with the rapid market changes over the last decade. Now, the lenders behind the liquidation are looking to revive the business–keeping the intellectual property including…

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Want Your Work Life to Be a Bit Less Crappy? This Award Could Change Everything

When it comes to advertising awards, most “call for entries” campaigns focus on how winning an industry honor can make you feel. But cheeky new spots from Toronto agency Zulu Alpha Kilo instead focus on another important aspect: how an industry honor can make others feel about you. Encouraging entries into The One Show Awards,…

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Fat Joe, Nike and Foot Locker Rediscover ’90s Hip-Hop in a New York Cab

Remember the ’90s, when samples were still analog and you had to drive to the store to buy a new pair of shoes? Nike and Foot Locker looked to tap into that nostalgia in their most recent campaign, which launched late last month to promote the new Nike Air Origins and Nike Air Frequency packs….

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After recent revelations, U.S. Catholics give Francis low marks on handling of sex abuse scandal

Just three-in-ten American Catholics now say the pontiff is doing a good or excellent job of addressing the sex abuse scandal.

The post After recent revelations, U.S. Catholics give Francis low marks on handling of sex abuse scandal appeared first on Pew Research Center.

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Dollar Shave Club Is Looking for a New CMO to Take the Company Through the Brand’s Next Era

As Dollar Shave Cub continues to push through the next phase of its brand, dubbed “Dollar Shave Club 2.0,” founder and CEO Michael Dubin is looking for a new CMO to lead the company. During a discussion at Brandweek with Adweek editorial director James Cooper, Dubin said he wants a CMO that can lead creativity…

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After the VMLY&R Merger, What’s Next for WPP?

The recent union of VML and Y&R made for more than a mouthful as VMLY&R gave the industry some insight into WPP CEO Mark Read’s long-term plan for reinventing the world’s largest holding company after Martin Sorrell’s 33-year run. “Mark has probably six to seven months to demonstrate to shareholders that there’s a plan in…

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Pinterest Users Can Compete to Get a Room With Carson & Thom

New original design series Get a Room With Carson & Thom debuts on Bravo Friday, Oct. 19 at 9 p.m. ET/PT, and Bravo Media teamed up with Pinterest on a contest that gives Pinners the chance to win a professionally designed living room or bedroom for their home. Fans can enter here through Oct. 12…

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4 Key Insights Underpinning the Latest Ad-Tech and Mar-Tech Headlines

As AT&T-backed Xandr prepares its charm offensive on the digital advertising market, Facebook has landed itself in more hot water with another data hack–this time, with a potential fine running into the billions. Meanwhile, Amazon is reportedly plotting a play for online video ad spend and Salesforce is flexing its muscles in the increasingly competitive…

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How Mindfulness Practices Can Ground and Balance Leadership in Advertising

To meet the intensifying demands of running global businesses with relentless change, we need to improve the way we grow our leaders from the ground up. Otherwise we risk idling into irrelevance. Everything about our marketplace, from who customers are to how they engage with media to how we understand and reach them, looks to…

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Media Outlets On Right Show Their Teeth In Defense Of Kavanaugh

Here are the most colorful conservative stories published on right-wing websites after the Sept. 27 SCOTUS confirmation hearings.

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