Month: October 2018

People are at greater risk of bias if they choose to consume media from more extreme news sources, according to “The New York Times,” which reported on the study last month. Those who are distrustful
of the news media and those with more extreme political views tend to be the most biased readers.

There’s no right or wrong answer, according to panelists at an Advertising Week session on Tuesday.

In between slides of his family, Goodby reminisced about great advertising. “I am so old, I actually met David Ogilvy.” He also mentioned how he framed the two cigarette butts Ogilvy smoked with him
to hang on his wall.

Turnout in this year’s primaries for Congress and most state governorships surged compared with the last midterms in 2014, particularly among Democrats. Nearly a fifth (19.6%) of registered voters – about 37 million – cast ballots in primary elections for the U.S. House of Representatives – a 56% increase over the 23.7 million who voted in 2014’s House primaries. Turnout that year was 13.7% of registered voters.

The post Turnout in this year’s U.S. House primaries rose sharply, especially on the Democratic side appeared first on Pew Research Center.

Honda is investing $2.75 billion in General Motors’s self-driving car unit, a move that comes as the transportation landscape is swiftly being reshaped by technology.

Sinclair rose in Wednesday morning trading on the news that it may want to buy the 22 Fox TV regional sports channels.

Paypal has struck a partnership with Chevron to allow drivers to pay at the pump via the online payment giant, the latest move in the company’s bid to increase its partnerships with sizable U.S. businesses.

Chevron Products Company, a division of Chevron U.S.A. Inc., announced the deal on Wednesday, saying the move would provide its customers with an additional payment option while reducing time spent at the pump.

The service — set to launch in early 2019 — will allow Chevron customers to pay for gasoline and car washes with PayPal via a mobile app created by the gasoline giant, available on iPhone and Android. Terms of the deal between PayPal and Chevron, which also owns the gas stations Texaco and Caltex, were not disclosed.

Robert Clarkson, PayPal’s general manager for North America, said the two companies could launch a loyalty rewards program to incentivize gas-buyers to pay with PayPal in the future.

“It really is trying to change it from kind of a transaction out of necessity to an actual destination (to buy gas), and we’ve really been working closely with them to understand their customers and to build a loyalty program,” said Clarkson.

PayPal, one of the world’s largest online payment systems that acquired Venmo in 2015, has set out to boost its relationships with businesses, expanding its long-held core service of consumer-to-consumer payments in an effort to expand beyond e-commerce — and to compete with the rising force of Apple Pay. In April 2017, the company joined forces with Google to allow Android users to pay at stores via their PayPal balances. A year later, in April, PayPal struck a similar agreement with Samsung Pay.

PayPal, though, sees itself as a two-fold company, said Clarkson: a business-to-business model that services 19 million merchants, and a consumer-facing side that has 250 million users. 

The strategy is following the footsteps of Venmo, which did not allow merchants to use its offerings until October 2015, and the service has since set its sights on an aggressive expansion plan to court new companies.

PayPal’s deal with the San Ramon, California-based Chevron will give the company’s account holders the ability to pay at the pump digitally — as long as they download the app. The app will be available on both Android and Apple phones.

The post PayPal strikes deal with Chevron, allowing drivers to pay digitally at the pump appeared first on Digiday.

When it comes to battling addiction, so much of the focus tends to remain on identifying certain behaviors, understanding how those behaviors affect the user and their loved ones, then getting the necessary professional help. Rarely do we see a truthful depiction of the journey to sobriety and that, to some extent, is understandable: it…

Facebook has been aggressively pushing its non-core apps to make money, a decision that caused friction between the mothership and the founders of WhatsApp and Instagram, all of whom have recently left the building. So, where does that leave Messenger – a homegrown app with over 1.3 billion users that, thankfully for Facebook, has no… Continue reading »

The post Can Facebook Monetize Messenger? appeared first on AdExchanger.

Did you know that WhatsApp allows you to change your display name? When you change your display name, the new name will only appear for contacts who do not already have your contact info saved in their device’s address book. Our guide will show you how to change your display name in the WhatsApp mobile…