Month: October 2018

The June 2016 merger between chemical giants Dow and DuPont is back in the news now that DowDuPont has announced plans to split into three separate entities by June of next year. Plans are in place to create a materials-science concern called Dow Holdings and a new agriculture products corporation called Corteva. That leaves good…

EBay is accusing Amazon.com’s sales reps of trying to poach sellers for its own marketplace through eBay’s messaging system.

Brands have a tendency to jump on the latest technology trends, just for the sake of saying they did, but not truly understanding the ins and outs of the technology. That’s something Nick Horbaczewski, founder and CEO of the Drone Racing League (DRL), sees brands doing quite frequently with drones–using them in their marketing because…

If you’re in the mood for Burger King, you might not have to get in your car and go to the drive-thru anymore. The fast-food giant now offers delivery at locations across the globe, something it’s been rolling out this year, and wants people to consider that option when they think of Burger King. “We’re…

Hulu expects half of its ad inventory to come from outside commercial pods, specifically calling out sponsorships of programming events like “Huluween,” and brand integrations in shows.

MediaMath will stop buying from supply partners that play auction games, preferring to create an economic incentive for fair, transparent programmatic auctions and put an end to auction manipulation. The DSP sent an open letter Wednesday morning to its 50 directly integrated suppliers. The full letter is reproduced at the end of this article. “Auction… Continue reading »

The post MediaMath Will Drop Supply Partners That Game The Auction appeared first on AdExchanger.

Marijuana marketing has changed drastically over the past 10 years, going from a novelty to a booming business. With regulations around advertising cannabis products determined individually by states, brands have to be extra creative (and extra careful) with their marketing efforts. On this week’s episode of the Adweek podcast Yeah, That’s Probably an Ad, we’re…

The average commerce site now has 85 third-party technologies loading on it — 25 more than last year and 70 more than three years ago, according to the “2018 eCommerce 3rd Party Technology Index”
released this week by e-commerce cloud platform Yottaa. “Loading a single page on an e-commerce site with 40 to 60 [third-party technologies on it] requires 300 calls to more than 100 servers,” the
report estimates, adding that all that processing dramatically impacts the experience of users, taking an average of 5.3 seconds to load on desktop and 8.2 seconds on a mobile browser.

“Dancing With the Stars” is a unique and special rarity on television that remains continually upbeat, energetic and dazzling to look at.

What happens in Vegas stays on Facebook, Twitter and Instagram, as the Vegas Golden Knights led all National Hockey League teams in engagement across all three social platforms in September, and the league’s newest member also posted the most growth on Facebook, according to social marketing firm Unmetric. The Carolina Hurricanes led growth on Twitter…