Month: October 2018

Allure is looking to further expand its team working on the brand’s beauty box as the number of subscribers continues to grow. The monthly box includes beauty products curated by the Allure team, accompanied by a brief pamphlet with a description of each sample-sized product (and sometimes a coupon code to purchase the full-sized version…

Companies looking to expand their brand sometimes turn to unlikely places. Some hip, fun companies are even going old school and publishing their own print magazines. Jen Rubio, president and chief brand officer at Away, recently said onstage at Brandweek that the luggage company started publishing Here Magazine after noticing that people were calling its…

Without a way to calculate ad revenue per user, optimization is just an educated guessing game. “I wouldn’t call it a complete blind spot, but the process is definitely not as efficient as it could be,” said Jeff Gurian, VP of marketing and ad monetization at Kongregate, a mobile and PC game publisher acquired from… Continue reading »

The post IronSource Has A Tool To Help Devs Determine Ad Revenue At The User Level appeared first on AdExchanger.

Donna Speciale, president of advertising sales for Turner, says networks have to be careful about getting too targeted on linear TV. “We don’t want to lose that reach value.”

Chime is one of many banking apps that have cropped up in recent years to win over millennials who’ve become leery of the more traditional, brick-and-mortar institutions that their parents are accustomed to. In its first national ad push, San Francisco-based Chime is hoping to set itself apart from other newcomers by letting potential customers…

The expansion of the marketing and ad technology sector that has been fueling the automation, efficiency and innovation of digital media and marketing has begun slowing down in recent quarters,
suggestion ad maturation of the marketplace, according to a leading Wall Street equities researcher tracking it. Utilizing employee count data reported by LinkedIn, Pivotal Research Group’s Brian
Wieser tracks the leading publicly traded and private companies and found both the broader category of marketing technology, as well as pure-play ad technology firms, have dramatically slowed their
rate of expansion over the past five quarters.

As Spotify celebrates the 10th anniversary of its streaming service next week, the company’s global head of partner solutions admits, “We don’t have it all figured out at Spotify. In many respects, we’re just getting started.” In her keynote address at Brandweek last week, global vice president, partner solutions at Spotify, Danielle Lee said the…

When Casper launched in 2014, it was hard to ignore–especially if you were riding the subway in New York. The minimal vibe and welcoming tone of the brand stood out among the busy and dizzying array of cluttered transit advertising. But could this be a mattress company? Isn’t buying a mattress supposed to be one…

PayPal is putting its patch on the jerseys of three professional sports teams as part of a broader plan to overhaul everything from season tickets to stadium sales. Today, the payments company announced it will sponsor the Phoenix Suns for the 2018-2019 season. Along with the NBA team, PayPal will also sponsor the WNBA’s Phoenix…

Netflix is a giant in the video industry and has become so in a very short amount of time. In the 20 years since its launch, Netflix has grown to become the video-streaming service of choice, with over 130 million subscribers in 190 countries around the world–30 million more than its nearest competitor, Amazon Prime….