Month: October 2018

A day after news broke that Marianne Gambelli would be heading up ad sales for the part of 21st Century Fox that will be spun off ahead of its $71.3 billion merger with Disney–tentatively known as “New Fox”–the company announced its leadership team for the new company. Lachlan Murdoch, who will serve as chairman and…

Did you know that WhatsApp allows you to change your profile picture at any time? Our guide will show you how this is done. Note: These screenshots were captured in the WhatsApp application on iOS. Also note, this process is slightly different on iOS and Android. Step 1: On iOS, tap “Settings” in the bottom-right…

Women account for 28% of the 67 judges Trump has appointed to the federal courts since taking office, well below the share appointed by Barack Obama but higher than the share appointed by any other Republican president. Seven of the 67 judges (10%) are racial or ethnic minorities.

The post Trump has appointed a larger share of female judges than other GOP presidents, but lags Obama appeared first on Pew Research Center.

Diageo is plowing ahead in its use of popular smart speakers like Amazon Echo and Google Assistant with a new campaign that uses them to offer samples of Diageo’s vegan Bailey’s Almande.

The campaign uses a “send me a sample” application, developed by M&C Saatchi Shop, which will ship a free bottle of Bailey’s Almande to users who link the application to either Amazon or Google account and verify their shipping address. Whenever someone sees an ad for a brand with the “send me sample” call-to-action they can use the app to request a sample via their voice assistant. For Diageo’s campaign, it decided to put the logo on the latest ads for Bailey’s Almande.

The idea of the effort is to experiment with spoken calls to action in the emerging area of voice activation, said Benjamin Lickfett, head of digital innovation at Diageo.

“We realize that the voice ecosystem is in its early days, but we are determined to continue to test and learn and explore where we can use voice to create great experiences for our consumers,” said Lickfett.

The campaign, which launched launched on Sept. 5, generated more than 6,000 sample requests in its first week, according to Diageo. More than two thirds (75 percent) of available Bailey’s Almande samples were redeemed in the first 48 hours of the campaign, said Lickfett and 10 samples were redeemed per minute at its busiest time.

Numbers like that highlight why attribution tracking for voice campaigns will be tricky for a while. Diageo doesn’t know how many people who requested a sample went on to select Bailey’s Almande on their voice activated shopping list, for example.

The number of people in the U.S. to use a smart speaker will rise by 48 percent between 2016 and 2020, from 16 million to 77 million, according to eMarketer. Around 91 million, or 28 percent of the U.S. population, will use a voice assistant via any device at least once per month in 2018, according to eMarketer.

“Many big brands will start to test and learn ways of using voice and the various voice delivery platforms to aid sales and awareness, but we are still a way off from voice-only activated devices campaigns,” said Howard Bareham, co-founder of specialist audio media and creative agency Trisonic. “But there are immediate gains to be made, and not just in the mobile environment — the majority of voice interaction is in the home.”

Image courtesy of Diageo. 

The post How Diageo is using Amazon Echo and Google Home appeared first on Digiday.

When you’re cruising down the highway with hours of driving ahead of you, it’s the perfect opportunity to pop on a podcast. There are now seemingly endless options when it comes to the popular form of media which allows you to delve into subjects like true crime, business, politics, pop culture, or even the sudden…

Stress and adversity do not exclusively impact adults. In fact, what is known is that adverse childhood experiences are increasingly common amongst younger generations and can have a severe effect on early brain development, manifesting mental, physical, and behavioral disorders. That’s why the Center for Youth Wellness and Evolution Bureau have launched a campaign to…

With the backdrop of Palm Springs, Adweek recently caught up with brand, marketing and media leaders at Brandweek to chat about why we can expect to see those industries evolve and change over the next few years. We chatted with Harry Kargman, CEO of Kargo about how publishers can set themselves apart in the changing…

Mobile ad fraud rates are skyrocketing, and that’s not terribly surprising. After all, scammers follow the money, and the money is going to mobile. Of course the shady underbelly of the digital world is going to try to cash in on that. The good news: Although the mobile space is a unique one in many…

Bottom line — based on the questions and answers at an Advertising Week session Monday afternoon, it will be a long slog to solve some of the current issues involving measurement and privacy.

A definitive agreement was announced in July. IPG is funding the purchase with a $2 billion senior note offering.