Month: October 2018

Teams battling for spots in Major League Baseball’s postseason upped their social media games in September, as the Arizona Diamondbacks had the most growth on Facebook for the month, while the Colorado Rockies led Twitter and the Instagram title went to the Milwaukee Brewers. The Brewers also led engagement on Twitter and Instagram, while the…

Premium TV shows are still a big deal for TV/movie studio owners. Few are going to discount their prized assets.

Marketers want quality video inventory and publishers and broadcasters are producing more video, but the digital media ecosystem remains disconnected. The chance to secure a position in online video advertising as those supply and demand forces click into place lured Chris Maccaro from Oath, where he was head of emerging markets, to the CEO job… Continue reading »

The post Beachfront Appoints Chris Maccaro As CEO To Ride The Video Ad Wave appeared first on AdExchanger.

Samsung Ads based its research on first-party data from some 32 million Samsung smart TVs in U.S. households. These smart TVs not only allow for inputs from connected TV devices, set-top boxes and
gaming consoles, but also come built in with access to Samsung’s app store, which is a robust OTT ecosystem in and of itself.

Samsung Ads has quietly created the capability to connect over-the-top (OTT) and linear inventory for clients. With 32 million smart TVs in the United States alone, Samsung is the world’s top smart TV manufacturer, ahead of TCL and Vizio, according to Statistica. Samsung Ads can access Samsung’s first-party TV data and plug it into its… Continue reading »

The post Samsung Ads Makes Its Pitch. What’s It Selling? appeared first on AdExchanger.

Sridhar Ramaswamy, Google’s svp for ads and commerce, will depart after 15 years at the online behemoth to join venture capital fund Greylock Partners with Prabhakar Raghavan, vp of Google cloud apps, poised to head-up its advertising division. Greylock announced on Monday that Ramaswamy will join the VC fund as a venture partner where he…

Pinterest is tracking to generate $553.3 million this year, an increase of 44% over 2017, and is projected to double that — crossing the $1 billion mark — in just two years.

Sridhar Ramaswamy, who led Google’s ad business for the past 15 years, has stepped down to become a general partner at Greylock Partners. Prabhakar Raghavan, former vp, engineering for Google’s Cloud
apps, replaces him on Friday, the company said.

Dollar Shave Club, the disruptive grooming startup, isn’t for men only. “A lot of our members are women, not a majority, but a meaningful percentage, and for themselves,” said founder Michael Dubin at Brandweek last week. “But we’ve never taken a these-products-are-designed-for-women approach because the big need is for guys,” Dubin added. During his keynote…

The IAB Technology Laboratory on Tuesday announced a blockchain-based protocol that allows companies to manage and track the consent of personal consumer data across the internet.