Month: October 2018

The part of 21st Century Fox that will be spun off ahead of its $71.3 billion merger with Disney–known tentatively as “New Fox”–is starting to take shape. And the plan is for Fox News ad sales chief Marianne Gambelli to oversee ad sales for New Fox, which would include Fox Broadcasting, Fox Sports 1, Fox…

Facebook is premiering a new video series on its Facebook for Business page, Behind the Break, spotlighting how companies have used the social network’s marketing solutions to help scale their businesses. The Success Stories videos will feature the companies, their products and offerings and their executives, and they will include tips for emerging businesses and…

Tesla shares soared after Elon Musk reversed course and settled with U.S. securities regulators over the weekend, a surprising decision that put to rest the threat of his removal from a company inseparable from his name.

Longtime Facebook executive Adam Mosseri is now the head of Instagram, the company announced, following the abrupt resignations of the app’s co-founders.

At Brandweek’s inaugural event last week in Palm Springs, Calif. attendees heard from several startups that innately know what it takes to cultivate a strong bond to young consumers. While many of these challengers, from Casper to M.Gemi, have a direct pipeline to millennials and Gen Z, legacy brands like the 93-year-old Harlem Globetrotters are…

Research firm eMarketer conducted its first-ever ad revenue forecast for Pinterest, calling for $553.3 million in net U.S. ad revenue this year, up 44 percent from 2017, and pegging it to top the $1 billion mark by 2020. eMarketer also said that while Pinterest’s user base tends to skew female, it is seeing more diversification…

Federal regulators are proposing to free up a broad swath of underused airwaves for Wi-Fi and broadband, as part of their efforts to deploy next-generation 5G wireless technology around the U.S.

Casper launched with just one product–a bed in a box–sold online, to customers in the U.S. Four years later the company has 10 products, sells online and off, and is available in seven countries. “At the beginning it was all about disrupting an old category,” said Casper CMO Jeff Brooks during his Brandweek keynote last…

Digital media produced the most transactions during the period — 427, up 8% from the second quarter and 55% higher in terms of value at $30.2 billion.

Viacom has found a new Nickelodeon president with plenty of experience in the kids’ genre: Brian Robbins. The exec, who began his career as an actor before becoming a producer and director of several ’90s Nickelodeon shows and later became the founder and CEO of AwesomenessTV, has been named president of Nickelodeon, effective immediately. He…