Month: October 2018

Many U.S. Christians – as well as the religiously unaffiliated – hold “New Age” beliefs, which include belief in reincarnation and astrology.

The post ‘New Age’ beliefs common among both religious and nonreligious Americans appeared first on Pew Research Center.

Colm Murphy is joining McCann New York as its new chief strategy officer after more than four years with Droga5, where he most recently served as co-head of strategy. Murphy fills a vacancy left when Steve Zaroff, who served as chief strategy officer for both North America and McCann New York, left McCann in July…

Advertising has a principal purpose: to sell a product, to influence choice, to attract or build loyalty to a brand. We need to get more used to the idea that it can–and should–also do good. And there is no good reason why it shouldn’t. After all, we know that consumers want this and also that…

Twitter announced Monday that its in-stream video ads are now available to publishers’ audiences worldwide, rather than being limited to their home markets. In-stream video ads debuted in the U.S. in April 2017, enabling publishers to monetize their organic video content, and they have been expanded to nearly 20 other markets over the past year…

Has the usage of the internet, social networks, smartphones and tablets reached its saturation point in the U.S., or do research firms need to re-evaluate the way they measure that data? A new analysis of data from Pew Research Center pointed to very little change over the past couple of years in the percentage of…

Facebook may have to roll out a “sorry” button. In the meantime, there’s Carolyn Everson, Facebook’s global head of marketing solutions. After revelations last week about questionable data-sharing practices capped off by a large data breach, Everson was invited to kick off Advertising Week in New York City on Monday and address Facebook’s most recent… Continue reading »

The post Facebook’s Everson Atones For Facebook’s Data Sins Du Jour appeared first on AdExchanger.

TBWAWorldwide’s new global head of performance marketing is a familiar face at the agency network. Juuso Myllyrinne is rejoining TBWAWorldwide in the role and will be tasked with leading its global performance offering and bringing a data-informed approach to the network’s creative. Myllyrinne formerly served as global vice president, digital and head of strategy for…

W Hotels turned to a new kind of cultural language to publicize its Wake Up Call music festival last month: the GIF. The Marriott-owned brand teamed up with Giphy for both the pre-campaign awareness push and an on-site activation for the festival, which W launched in 2016 and plans to roll out globally this year.… Continue reading »

The post W Hotels Wakes Up To The Power Of The GIF appeared first on AdExchanger.

In the wake of Facebook’s latest security breach, the social network shared some tips for how page administrators, group administrators, application developers, advertisers and businesses can further secure their accounts. Facebook revealed Friday that attackers who have not yet been identified exploited its View As feature, which enables people to see what their profiles look…

The post TV viewability in the age of the distracted viewer appeared first on Digiday.