Month: October 2018

Marketers are scrambling right now. They’re rushing to find new data points for targeting to increase return on ad spend. GDPR has played a significant role in why, but it’s more than likely just the beginning of the data privacy challenges, which includes the recently passed California Consumer Privacy Act, ahead. We as an industry…

Nick Offerman and Megan Mullally are on the prowl for more “slingers.” The real-life married couple turned up the heat for a new, hilarious campaign to promote Sling TV. In one of the two spots for the live TV streaming service, which rolled out today, Mullally tells viewers how “mommy and daddy keep it fresh”…

The purpose of billable hours has been to quantify a service-based industry and provide an explanation for pricing that can often seem arbitrary to clients. How much does a new website cost? Or creative for a new campaign? “As many hours as it takes us to produce it” has become the standard response. Unfortunately, this…

As Pandora prepares to be sold to Sirius, the streaming service is giving advertisers more tools and data to better reach its listeners. Pandora’s new Advertising Insights Lab aims to tap the extensive data science team that powers the company’s personalization algorithms in order to gain insights, like the creative that best matches particular types…

Donald Trump receives generally negative ratings from the public across a range of personal traits and characteristics.

The post Trump Gets Negative Ratings for Many Personal Traits, but Most Say He Stands Up for His Beliefs appeared first on Pew Research Center.

For all the ways marketers target people — demos, etc. — character has rarely had a role on Madison Avenue. Until now.

General Electric has a new leader–again. After just over a year with CEO John Flannery at the helm, the company’s board of directors has decided to implement a new leader, H. Lawrence Culp, Jr., as GE’s power business continues to show “weaker performance” with GE failing to meet its profit and cash-flow goals for the…

Did you know that WhatsApp allows you to block contacts, preventing them from sending you messages or calls within the application? You also won’t see Status updates from users you’ve blocked. Our guide will show you how to block a contact in the WhatsApp app. Note: These screenshots were captured in the WhatsApp app on…

The ad industry today is unveiling the beta version of a standardized “data transparency label,” which mimics the Food and Drug Administration’s packaged food nutrition label in look and style. The
new label was developed by the Association of National Advertisers’ Data Marketing & Analytics division, the Interactive Advertising Bureau’s Tech Lab, the Coalition for Innovative Media Measurement,
and the Advertising Research Foundation.

YouTube has announced that it will soon offer “extensions” to its TrueView ad formats that will let audiences research and even complete a purchase without having to leave the platform, as well as the addition of market research company IRI to its Google Measurements Partners program. It is also planning the introduction of new tools…