Month: October 2018

It’s been five years since Poo-Pourri dropped its mother lode–that would be its odor-fighting bathroom product–via the now famous video, “Girls Don’t Poop,” a gut-busting ode to scatological humor that quickly went viral. (Sequels ensued). The title was (is) misleading, of course, as the lovely ginger spokeswoman, Bethany Woodruff, described in potty-mouthed but SFW detail…

In the crowded field of insurance advertising and marketing, comedy seems to be king, queen and court jester. Run through the brands–Allstate, State Farm, Aflac, Progressive, Farmers and, of course, Geico–and you’ll see the battle for the chuckle for a product that most people don’t necessarily want to think about, but can’t avoid. Taking a…

Programmatic is projected to expand 26.3% to $46.55 billion, according to updated estimates released by eMarketer on the eve of Advertising Week in New York City this week. That’s a slightly faster
rate of expansion than the overall digital display market, which eMarketer projects will grow 25.4% to $57.42 billion. The only digital segment growing faster this year, is essentially a form of
programmatic advertising — search — which will expand 27.7% to $48.49 billion.

Today, the Epilepsy Foundation introduces its first ad campaign ever, challenging the United States to recognize the brain not only as the source of seizures but also as a source of the solution to the disease. The campaign, using “Let’s use our brains to end epilepsy” as the tagline, will feature out-of-home and digital ads,…

In the bright new world of social media and digital marketing, brands have almost unlimited options of different groups and demographics to market their products and services to. However, despite the net being widened by new mediums and techniques, many marketers continue using technology to cut people out rather than reel them in. One of…

YouTube is beefing up its video advertising solutions for marketers, improving the company’s measurement capabilities and adding new functionality to ads.

InfiniGrow has built a platform that recognizes each interaction a consumer makes en route to a purchase, assigns data to actions and determines the budget to allocate a portion to each media.

Anger works on TV — fictional TV, pseudo-reality TV shows and real-life political news — drawing key viewer interest, passion and what all TV marketers love to see: that fancy marketing word
“engagement.”

The purchase is BSC’s second M&A deal in recent months. In July its Engine Shop marketing agency acquired GroupM’s sponsorship conference organizer IEG and sports marketing consultant ESP Properties.

In Cole Haan’s latest ad, the likes of Karlie Kloss and Christy Turlington Burns are nowhere to be seen. Instead, in a bid to inject a bit of whimsy and humor into its typically fashion-forward marketing, the footwear brand has swapped out supermodels for a gaggle of sheep and alpacas. The one-minute animated film was…