Month: October 2018

D?a de los Muertos–or Day of the Dead–is upon us. The Mexican holiday kicks off on Halloween, serve as a day of celebration and remembrance for family and friends that have passed. This year, Spotify decided to join in on the celebration with some out-of-home ads and a colorful festival at Los Angeles’ Hollywood Cemetery….

Criteo posted a 5 percent year-over-year decline in earnings in the third quarter with revenues of $223 million, as the company continues to feel the impact of GDPR and Apple’s embrace of cookie-blocking technology. The Paris-based company also used the financial disclosure to announce it purchased Manage, a mobile app-install company, for an undisclosed sum,…

Two-thirds of Americans (67%) say everything possible should be done to make it easy for every citizen to vote, but Republicans – especially conservative Republicans – are less likely to hold this view, according to a new Pew Research Center survey.

The post Conservative Republicans are least supportive of making it easy for everyone to vote appeared first on Pew Research Center.

Love, Actually may be a polarizing and cringe-inducing movie when viewed in 2018, but one moment inarguably holds up: the opening scene that shows touching, real reunions in Heathrow Airport’s arrivals hall. In fact, it was watching such emotional moments that reportedly inspired writer-director Richard Curtis to come up with the movie in the first…

Mini USA teamed up with Twitter on an initiative that enables car shoppers to arrange for test drives via the social network. The program is available exclusively in San Francisco and Los Angeles through Nov. 30. Car shoppers who are interested in test-driving a new Mini Countryman or Mini Countryman plug-in hybrid can tweet #MINIonDemand…

Ad tech is a highly competitive and increasingly commoditized industry, one where innovation and creative problem-solving are essential to success. A great way to cultivate those capabilities is by developing and retaining a diverse workforce–but too few ad-tech companies do that right now. Here’s what we can do more to promote a gender-inclusive industry. A…

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jordie van Rijn, an independent email and eCRM marketing consultant. We’ve all heard the story about data silos, which are unconnected monsters filled with unused zombie data. This scary tale… Continue reading »

The post The Data Silo Narrative Is Outdated appeared first on AdExchanger.

CBS is launching another streaming service–this time, with a focus on entertainment. ET Live, a free, ad-supported network, will offer live coverage of top entertainment stories in collaboration with CBS Interactive and Entertainment Tonight. “For us, this is another advancement of our model to create this portfolio of best-in-class direct-to-consumer streaming services,” said Rob Gelick,…

If you happen to find yourself surrounded by a gaggle of bloodthirsty vampires this Halloween, don’t fret. Even without a wooden stake or holy water at your disposal, you may be able to slip away with the help of chic accessories. At least, that appears to be the saving grace for the protagonist in PlayStation’s…

Are people using fewer abbreviations since Twitter extended the character limit for tweets to 280 last November? Twitter Data said in a tweet that it has “seen an increase in people writing out full words and phrases.” More space has brought about more politeness, as well, as Twitter Data added that people are saying please…