Month: October 2018

Hill Holliday president Chris Wallrapp announced three strategic leadership promotions today across the agency’s media, strategy and production departments. The agency promoted Dave Bolger to chief media officer for Trilia Media, tasked with leading the strategic direction for Hill Holliday’s media agency. Bolger returned to Hill Holliday from OMD in 2016, overseeing the Activision and…

This past May, women’s sexual wellness company Unbound created an artistic advertising campaign to introduce people to the brand. The idea was to run the campaign on the New York City subway system, but that didn’t quite work out. Unbound submitted its ads to the MTA and Outfront Media, the organization that manages the MTA’s…

Spotify rolled out custom notifications and playlists to its U.S. listeners, reminding them that midterm elections are fast approaching. The notifications, which are personalized to users based on mobile location data and age data, began rolling out to Spotify listeners on their mobile devices on Oct. 30. A reminder to vote appears when users open…

One of the prevailing themes at the ANA Masters of Marketing conference in Orlando, Fla., last week was how brands can use data to inform their creative and messaging. From the agency perspective, Leo Burnett CEO Andrew Swinand explained how his network of agencies takes a human-first approach to tackling this issue. “We are really…

Mobile ad revenue continues to represent an ever larger share of Facebook’s total ad revenue, representing approximately 92% of all ad revenue in the third quarter.

In a good way, partnering with Columbia Journalism Review for an all-too-brief installation designed to shine a light on ridiculous and false stories that gain credibility on the internet.

These results exclude the Winter Olympics and the World Cup. SMI says national TV was able to maintain its levels versus a year ago, despite declining TV audiences and continued pressure from digital.

Advanced TV provides campaigns with a full-screen captive experience and the targeting power of digital.

A Bloomberg-funded ad directed by Jodie Foster urges women to vote ‘Because It Matters’; a self-funded ad by Gold Front studio promises millennials Instagram opps, stickers.

Agency founder Bob Greenberg will relinquish the global CEO role to Sean Lyons in January. Greenberg will continue to serve as executive chairman and has committed to remaining with the agency
through 2020.