Month: October 2018

To reduce social complexity and try to contain it within an online ecosystem is a fool’s errand. Trying to support such a system with advertising just makes it worse.

In June, Facebook launched its Level Up program, which was designed to help new video game livestreamers grow their audiences on the social network. The program was initially limited to creators in the U.S., U.K., the Philippines, Malaysia and Thailand, and it expanded to include creators in Germany, France, Spain and Ireland in August. Now,…

This Halloween-themed house has been tooling around Toronto, making stops to open its front door and dispense Skittles from zombie hands whenever someone rings the bell. The candy brand and DDB developed the eye-catching and mildly creepy holiday activation, building a wooden structure, about the size of a van, with a small electric vehicle hidden…

For brands, relevancy means tapping into modern culture. And modern culture unfolds daily on YouTube. In this sixth installment of “YouTube Trends of the Moment for Savvy Advertisers,” Earnest Pettie–a YouTube trends analyst who spots videos piquing viewers’ interests–shares three kinds of videos trending now and the insights they reveal. Holiday travel planning As peak…

Ads on connected TV are getting longer, according to a new report from Extreme Reach, a management platform for the ad industry. The company included its findings on how the video ads it served performed for its 2018 Video Advertising Benchmarks Q3 report. Most notably, impressions on 30-second ads on connected TV, which included Roku,…

It all started with a laugh–Alexa’s laugh. And suddenly, we remembered the gadgets in our homes are not connected to a woman with a headset in a cubicle in Tampa, but rather a virtual entity that has no human form and may or may not be taking its first stabs at free will. It sounds…

Emotional connections and a good story are crucial to an ad’s success – at any length.

The case studies prove the benefits of integrating digital out-of-home with mobile media and illustrate the ways marketers can drive growth, lift, recall and ROI. Combining the two media, for
example, can drive in-store visits to increase app downloads and create social and online actions.

Dropbox has sent its media account to Mediahub New York following a review. The media arm of IPG-owned MullenLowe beat out Starcom, which had previously handled some media duties for the San Francisco-based provider of cloud storage and client software, according to sources close to the matter. Publicis-owned Starcom declined to comment for this story….

When it comes to public attitudes on religion, national identity and the place of religious minorities, Greeks, like their neighbors to the East, hold more nationalist and less accepting views than do Western Europeans.

The post Greek attitudes toward religion, minorities align more with Central and Eastern Europe than West appeared first on Pew Research Center.