Month: October 2018

Independence USA PAC, the political action committee launched by former New York City mayor Michael Bloomberg, commissioned independent agency Droga5 to work on its efforts to elect Democrats around the country in this year’s midterm elections. Individuals with direct knowledge of the matter confirmed that the billionaire philanthropist reached out to the agency to produce…

Facebook likely gets approached with ideas for projects on a regular basis, but when it was pitched by James Patterson, the social network’s creative team jumped at the chance to collaborate with the best-selling author. The result was a Messenger bot that Facebook is billing as a “digital novel experience” for The Chef, Patterson’s upcoming…

The post Survey: The value of location data, premium inventory and creative appeared first on Digiday.

The world is changing–that isn’t news. Thanks to technology, jobs are disappearing, new ones are being created, and new products are changing the way we do even the most minute everyday tasks. And of course, it’s changing how we advertise, too. At this year’s ANA Masters of Marketing Week, Geoff Ramsey, chief content officer and…

Linear ratings fell again last season, but broadcast and cable networks saw the same amount of total national linear TV ad revenue–$45.5 billion–as in the 2016-17 season, according to new data from Standard Media Index. The new 2017-18 season data, which spanned October 2017 to September 2018, found that national TV ad revenue was flat,…

Political campaigns have a long way to go when it comes to taking advantage of sophisticated digital tools at their disposal.

Pinterest small and midsized business marketing lead Lisa Fong shared seven steps that the 1.5 million-plus brands on its platform should go through when launching ad campaigns aimed at some of its more than 250 million monthly users. Fong wrote in a blog post: Create your ad: After creating a business profile, defining a clear…

What better way to take a stand against disinformation than taking “headlines” seen online, printing them on fake magazine covers and placing them in a mock newsstand? That’s the route the Columbia Journalism Review took in a project created by TBWAChiatDay New York. The newsstand, which is located on a busy corner near Bryant Park…

There are times when simplicity is best. Unnecessary complexity can muddy the creative waters, especially when it comes to advertising and marketing. In the case of Apple, found imagery is a compelling way to convey how its products are ubiquitous among creatives in the brand’s new film, entitled “Make Something Wonderful.” Ostensibly, the ad–supporting the…

For the first time in more than four decades, R/GA will soon deliver its trademark “transformation at speed” to clients worldwide without ad legend Bob Greenberg at the helm. The IPG agency announced in an all-staff meeting today that its founder, executive chairman and CEO will officially relinquish the latter title on Jan. 2. Sean…