Month: October 2018

As marketers, it is certainly important to have a sense of humor about our industry and not take ourselves too seriously. There are big, bold creative campaigns that fall flat, unfortunately placed media that shows up within the wrong context and the jargon-infused version of the English language we are all fluent in. But then…

Knifemaker WR Case & Sons seeks to cut through the clutter by focusing on hands using blades to create, repair and refurbish, rather than obsessing over the shiny tools themselves. Our hands, we’re told, “have become all thumbs.” Thanks to technology, we’ve lost the ability to build bookcases, fix cars and julienne potatoes. We must…

Emotion. It is what drives our thoughts, actions, decisions and purchasing behavior. Consumers are increasingly making purchasing decisions based on how they feel about brands instead of what they know. As ecommerce and giants like Amazon and Walmart present shoppers with more similar product choices than ever at comparable prices, emotion will only increase for…

“Employing a business model which relies on revenue from in-app purchases and data-driven targeted marketing, these apps routinely lure young children to make purchases and watch ads,” the Campaign
for a Commercial-Free Childhood, Center for Digital Democracy and other groups allege.

Rumors of big cuts at the media shop are in line with general cost cutting that has been going on at MDC and its agency operations throughout 2018 as a possible sale looms.

Sportswear-fashion brand Puma has awarded its global media assignment to Havas Media after a review that began in May.

WhatsApp recently added the ability for users to send stickers to other users in their chats. Our guide will show you how this works. Note: These screenshots were captured in the WhatsApp application on iOS. Also note, this process is slightly different on iOS and Android. Step 1: Tap the chat you wish to send…

Billie, the women’s shaving brand known for putting body hair front and center in its campaign, is debuting a new razor–the company’s first new product since it arrived about a year ago. Dubbed “DreamPop,” the colors on the razor are inspired by the ’90s. They also happen to be the top color requests from the…

A German student team behind one of 2017’s best spec ads is back with a heartwarming Christmas spot for model train brand M?rklin-and this time it’s real. The marketer approached director Eugen Merher and producer Karli Baumann, now in their final year at the Film Academy of Baden-W?rttemberg after seeing the pair’s unofficial Adidas ad…

Roughly 15 million Americans who are registered to vote didn’t cast a ballot in 2016, citing transportation issues as the reason why. Lyft is aiming to fix that–or, at least, make things a little less expensive for voters–by offering 50 percent off Election Day rides on Tuesday, Nov. 6. “We want to make it easier…