Month: November 2018

The midterms may have resulted in a blue wave, but the run-up in October showed some ebb and flow among the most prominent “red” news sites, according to an exclusive analysis by political spectrum
news site tracker TheRighting. “Several prominent conservative websites posted steep double-digit drops in unique visitors in October 2018 compared to October 2017,” TheRighting President Howard
Polskin notes, citing the following examples: Infowars (-66%), Hannity.com (-49%), Breitbart (-42%) and Newsmax (-28%).

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Simon Harris, head of programmatic activation at Dentsu Aegis Network. Header bidding has made it common for a buyer to see the same impression several times, as most publishers now offer… Continue reading »

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It’s that time of year again–the Super Bowl is upon us. And that means that once again, it’s time for Adweek’s Super Bowl LIII Ad Tracker, your go-to spot for all things advertising in the build-up to the Big Game. We’ll be updating the tracker with all the news you need to know about the…

Six months after Nielsen teamed up with CBS on a dynamic ad insertion (DAI) test program for live, linear national TV shows, the company is expanding the pilot by bringing A+E Networks on board as well. Nielsen is also adding semiconductor company MediaTek, which it said powers more than half of all smart TVs, to…

In promising news for marketers continuing to chase video views, the number of adults streaming video has increased in recent years, according to a new report from the Video Advertising Bureau. The report, entitled “Linear TV and OTT: Living Together in Harmony,” found that most adults (90 percent) aged 25 to 34 streamed videos, an…

How do we define “hit”? Is it improving on its lead-in programming? Is it trending higher results? Are there key pockets of viewers growing? And what about digital exposure?

Lost among a bombardment of ongoing negative news, Facebook quietly continues to roll out its free alternative to subscription streaming services: Facebook Watch.

Even though there are more self-identifying foodies than ever in America (thanks to Instagram), casual dining chains haven’t benefitted from this culinary boom. Near universal declines have occurred across the category, and several restaurants have shuttered locations over the past year. But in 2018, Applebee’s has started to see a shift. The chain’s CMO, Joel…

Imagine buying Costco-sized bulk items online. That’s the proposition of ecom startup Boxed. But while competitors like Amazon offer thousands of items associated with a single search, Boxed offers just a handful. As a newcomer, Boxed’s challenge is acquiring more customers while keeping customer acquisition costs in check. So Boxed is doing local, geo-targeted marketing.… Continue reading »

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