Month: November 2018

Discovery will spotlight law enforcement and other stories from the U.S.-Mexico border in a new six-part reality series called Border Live, which debuts Dec. 5. “The U.S.-Mexico border has been the focus of our national dialogue over the last several years,” said Nancy Daniels, chief brand officer, Discovery & Factual, in a statement. “Our goal…

Brands and marketers could gain a lot from finding out more about the fans in the stands or seats. Millions of people enter thousands of venues every year across sports, music, special events, conferences and esports. A few hours later, they walk out. No one knows who they are, and the ability to communicate is…

Did you know that WhatsApp allows you to share a contact’s information from your device’s address book with other users in chats? For instance, you may want to share a family member’s contact information with another member of your family. Our guide will show you how this works. Note: These screenshots were captured in the…

Newsroom employees are more likely to be white and male than U.S. workers overall. There are signs, though, of a turning tide: Younger newsroom employees show greater racial, ethnic and gender diversity than their older colleagues, according to a Pew Research Center analysis of U.S. Census Bureau data.

The post Newsroom employees are less diverse than U.S. workers overall appeared first on Pew Research Center.

By 2023, global digital video advertising will rise to a 19.5% share of all worldwide video spending. Traditional TV ad revenue will near 80.5% share.

The new planning and analytics tool enables advertisers and agencies to target explicit users via Placed’s attributes based on location data, online browsing behavior, and their first-party CRM data.

Organizers demanded an end to forced arbitration in harassment and discrimination cases and an employee representative to sit on the board, among other issues.

The Vegas Golden Knights’ 2018-19 National Hockey League season may be off to a slow start in the standings, but the second-year club is red-hot on Facebook, Twitter and Instagram. According to social marketing firm Unmetric, the Golden Knights led NHL teams in Facebook growth in October, as well as engagement on Twitter and Instagram…

The journey of finding out one’s heritage can be powerful, with surprises at every turn. Everyone has a unique history and Ancestry, long in the game of mapping family trees, has used storytelling as an effective tactic to market their DNA kit. A 2016 ad, for example, broke the preconceived notions of peoples’ nationalities before…

The retailpocalypse is upon us, with household names like Sears, Claire’s and The Bon-Ton filing for bankruptcy over the past year. But some stores, like Kohl’s, are managing to buck the trend. In August, the Milwaukee-based chain posted its fourth straight quarter of year-over-year growth, according to the Milwaukee Journal Sentinel. The company’s shares are…