Month: November 2018

Resourcefulness is not only a skill; it’s an underrated art form. The ability to turn an unassuming object within your reach into the most useful tool in your arsenal will undoubtedly get you far, regardless of industry. It’s not just about convenience, but about really testing the limits of your critical thinking to accomplish a…

Fox News host Laura Ingraham telling LeBron James to “Shut Up and Dribble” bookends Showtime’s three-part documentary of that title.

Long-time New York-based media agency exec Bonnie Barest has joined The Media Kitchen as managing director of its New York headquarters, a new position at the MDC Partners’ media agency. Barest, who
reports to TMK CEO Barry Lowenthal, joins from her own consultancy, but previously was executive vice president of Havas Media in New York City.

MediaPost has inducted nine new executives into its annual “All Stars,” including: JPMorgan Chase’s Kristin Lemkau, Progressive’s Jeff Charney, King’s Hawaiian’s Erick Dickens, Carat’s Angela Steele,
Publicis Media’s Helen Lin, Annalect’s Slavi Samardzija, The&Partnership’s Andrew Bailey, HudsonRouge’s Jon Pearce, and WP Narrative’s Tricia Clarke Stone. Please join us at a special awards
presentation Jan. 23, 2019 in New York City.

The second day of November could feel a little early to start airing holiday ads, but there’s nothing wrong with spreading a little joy–especially now. To that end, Amazon has popped the top off the season with a new spot launching in the U.K. today. The brand’s annual offering may not come with the foaming-at-the-mouth…

Growth in Facebook’s ad sales will slow at least temporarily, Chief Executive Mark Zuckerberg acknowledged this week, as advertisers trail users in moving to the network’s newer format of Stories from its news feed.

Recode, a technology website that was among the first in a wave of journalist-led media startups, is being folded into sister site Vox.com, its parent company said Thursday.

The Hershey Co. is finding cheaper and easier ways to produce content by bringing a team in-house and forging direct relationships with vendors. The iconic brand, which has worked with big creative agencies for years, has built a content team to produce quicker and less expensive videos for social, said Hershey CMO Jill Baskin. “I… Continue reading »

The post Hershey Speeds Up Its Content Strategy By Bringing Production In-House appeared first on AdExchanger.

“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Alessandro De Zanche, an audience and data strategy consultant. At an event I attended a few weeks ago, there was a broadcaster with a strong digital presence and a CPG brand on stage discussing… Continue reading »

The post Forget Targeting: The Real Impact Of Publishers’ Data Is Post-Campaign For CPGs appeared first on AdExchanger.