Month: November 2018

Facebook is expanding the breaking news tag it began testing in March to more markets and displaying the resulting breaking news label in more countries. The social network kicked off the test in March with more than 50 publishers in North America, Latin America, Europe and Australia. Product manager Joey Rhyu revealed in a blog…

If Spotify’s third quarter earnings are any indicator, programmatic audio is taking off with buyers. The digital audio platform told investors on Thursday that 20%-25% of its revenue comes from its self-serve programmatic platform and other automated buying features. That’s up from 18% in February, when the company went public. The market is moving aggressively… Continue reading »

The post Programmatic Is 25% Of Spotify’s Revenue, Growing Twice As Fast As Direct appeared first on AdExchanger.

Over the weekend, a man walked into Rabbi Jeffrey Myers’ Pittsburgh synagogue, opened fire and killed 11 people who were worshiping on the Sabbath. Leading a vigil on Sunday night, Rabbi Myers, speaking to all Americans, said, “It starts with speech. It has to start with you as our leaders. My words are not intended…

On election night 2018, besides the exit polls there will be an additional source of data on who voted and why, developed by The Associated Press, Fox News and NORC at the University of Chicago and based on a very different methodology. That means that depending on where you go for election news, you may get a somewhat different portrait of this year’s electorate.

The post Exit polls, election surveys and more: A guide for the 2018 midterms appeared first on Pew Research Center.

Facebook has appointed Rapha Vasconcellos as head of its Creative Shop, the social networking giant’s in-house hub that collaborates with nearly all of the major advertising holding companies, brands, independent creators, influencers, artists, production hubs, etc., on creative work across Facebook, Instagram, Messenger and Oculus. Based in the U.S., Vasconcellos will be tasked with managing…

Twitter continued on its path toward giving people the option of viewing their timelines in reverse chronological order. In September, Twitter Support announced in a series of tweets that it updated its “Show the best Tweets first” setting so that when it is turned off, people will see tweets from people and accounts they follow,…

The business environment today is clear: If you own a brand, it’s either growing or dying. The question I keep hearing is, “How do we grow our brand without cannibalizing our existing business?” It’s a daunting question. More than 60 percent of innovation projects fail to produce bottom line growth. I have watched many brands…

There likely aren’t many–especially among podcast fans–who haven’t heard of luggage company Away by now, but the brand got its biggest fans to tell holiday shoppers why they should buy its products this holiday season anyway. Away is choosing this festive time of year to try its hand at a massive, traditional marketing campaign, “Everyone…

On Thursday, Facebook alerted advertisers, agencies and its marketing partners that starting in November, they’ll need to confirm the nature of their relationships to each other before they’re allowed to share Facebook data amongst themselves. Some businesses are in the habit of sharing data from using Facebook’s ad products with their partners to help with… Continue reading »

The post Facebook Battens Down The Hatches With New Data Sharing Requirements appeared first on AdExchanger.

Facebook will begin requiring businesses to confirm their relationships with other businesses before sharing pixels or offline event sets with them. Businesses will also be required to reaffirm their compliance with Facebook’s business tools terms of service. The social network said in a blog post that throughout November, businesses initiating the process of sharing pixels…