Month: November 2018

AI has become the new Ford assembly line, and I think it’s the worst thing that can happen to the technology. In terms of reputation, both AI and the assembly line made a name for themselves by touting their abilities to automate. Both sold themselves as a tool able to do the grunt work of…

When you go to sleep at night, you’re probably not thinking about fire ravaging your home. And if you’re like me, you probably leave your bedroom doors open–perhaps so kids and pets can wander freely, or maybe just so you can hear whether there’s trouble in the night. If so, you’re not alone. Only 29…

The platform is a bidding system that allows small daily minimum marketer media spend to access more than 200 billion national TV ad impressions weekly from top cable and broadcast networks.
Simulmedia says it will give DTC marketers key return-on-media investment metrics — and provide scale they have not achieved with digital media.

The appointment was one of several senior-level management moves that the Interpublic Group agency confirmed this week.

New SVOD service Stage aims to appeal to theater buffs and novices alike.

Hollywood actor and filmmaker Edward Norton is among the backers of an ad-tech startup called Entertainment Data Oracle, which has today announced $12 million Series A funding round led by Breyer Capital. The company was founded in 2015 after Norton invested in artificial intelligence startup Kensho Technologies, which S&P Global subsequently acquired for $700 million….

The Houston Rockets posted the highest growth among National Basketball Association teams on Facebook from Oct. 16 through 31, while Twitter was paced by the Milwaukee Bucks and the Los Angeles Lakers led Instagram. Social marketing firm Unmetric examined its cross-channel reports for all 30 NBA teams from Oct. 16 through 31, and it also…

Pinterest is growing its ad inventory with a new promoted carousel format, which moved out of beta on Thursday. Carousels, which allow advertisers to include up to five images within a single format, can appear within the Pinterest main feed as a related pin recommendation or through search. Users tap the cover image and then… Continue reading »

The post As Pinterest Gets Its Advertising House In Order, Carousel Ads Are Up Next appeared first on AdExchanger.

Forget about media disruption. Maybe we are looking at more iffy prospects, such as media uncertainty — especially with marquee digital media companies.

Cofounded in 2015 by actor Edward Norton and the tech entrepreneur Daniel Nadler, EDO analyzes TV ad campaigns in an effort to improve efficacy and targeting.