Month: November 2018

Plan A, the holding company formed this June by Untitled Worldwide founding partner and CEO MT Carney and former Droga5 CEO Andrew Essex, has added independent New York agency Badger & Winters. The Wall Street Journal broke the story earlier this morning. Badger & Winters joins an agency roster that includes Untitled Worldwide, Van’s General…

Earlier this week, the U.S. Department of Justice indicted several foreign nationals alleging a digital advertising fraud scheme worth more than $30 million. This followed an FBI-led investigation aided by the trade group the Trustworthy Accountability Group (TAG). In the first half of this year, TAG rolled out a beta version of a platform for…

Instagram began rolling out a Close Friends feature for Instagram Stories, enabling people to share their Stories solely with their customized lists. The feature is rolling out to iOS and Android users globally Friday, and people can compile their lists by going to their profile and tapping Close Friends on the side menu. Instagram said…

As companies struggle to keep pace with rapid changes in business, culture and consumers, they’re appointing more and more chiefs to cover what they might be missing. Overall, it’s the CMO role that has seen the most tinkering. Two popular substitutes are chief brand officer or chief commercial officer. Another popular CMO rebrand for companies’…

Box office revenues are up 10.2% through Nov. 28 vs. the same period in 2017. Less movies were released, but ticket prices are higher.

There may be a few schools of thought on why the Payless faux boutique stunt has attracted so much attention this week, with its videos of Los Angeles fashionistas paying $600 for $20 shoes going viral within hours of launching on social media. One: It’s a brilliant marketing move that calls attention to stylish footwear…

AT&T’s advertising unit, Xandr, will be at the center of its effort to transform the video advertising business. “Consumers clearly like the breadth of content that is available today. They like the
choice. And a lot of that choice comes on the back of ad-supported models,” WarnerMedia CEO John Stankey said.

After a protracted, year-long alpha period, the IAB Tech Lab has released the specs in beta for the app version of its Ads.txt initiative to reduce counterfeit ad inventory. The App-ads.txt hold-up was caused by app stores dragging their heels on providing support for the Tech Lab’s preferred solution of using metadata tags – essentially… Continue reading »

The post Ads.Txt For Apps Is Finally (Nearly) Ready For Primetime appeared first on AdExchanger.

There will be an entry-level subscriber video-on-demand services package focused on movies, and a second, more premium service with original programming and blockbuster movies. The third is the
biggest bundle of all.

Silicon Valley tech giant Intel has laid off all of the creative and production staffers at Agency Inside as it prepares to focus the in-house hub it launched about three years ago only on account services, according to Teresa Herd, vice president and global creative director at Intel. Herd added that the company is reorganizing…