MediaCom remains the leader in new business development globally and for the U.S., according to the latest tally from R3 Worldwide through the first 11 months of 2018.
Some Ad Spend Falls, But Consumers Spent More
U.S. retailers spent less on some advertising before the holidays, but Mastercard SpendingPulse estimates consumers online spent 19.1% more from Thanksgiving through Christmas.
How to Get the Most out of Working With Nanoinfluencers
When it comes to influencer marketing, is small beautiful? That’s what a chorus of recent commentators would have you believe. The New York Times is only one of many outlets to hype the potential of under-the-radar social media figures to drive outsized impact on awareness and consideration. With audiences numbering in the low thousands, these…
Rauxa’s Founder and CEO Talks the Power of Mentorship and the Importance of Transparency
At the country’s largest female-run agency, mentorship isn’t just a buzzword–it’s a company principle. Gina Alshuler, the company’s president and CEO, knows that firsthand. She started at Rauxa just out of college, working as a receptionist at the front desk. Not even two decades later, she’s at the helm of the company. That’s thanks in…
Despite Plans for Global Growth, Local Broadcasting Is Seeing the Most Success
The growth of Netflix is stalling, particularly in its largest and most saturated market in the U.S. This means that the streaming service, like its rival Amazon Prime Video, is looking to places like Europe where SVOD penetration is still under 17 percent to boost its numbers. But Netflix isn’t finding Europe as easy as…
The Race to 5G Will Intensify in 2019 as All Carriers Plan to Unveil Networks
After months of hype about instant connectivity and super-speed downloads, the next generation of wireless service will finally become a reality in 2019. All four major U.S. carriers have vowed to kick off or expand their respective 5G networks in the coming year, and most major phone manufacturers are set to release their first 5G-enabled…
LinkedIn: Here’s How to Connect With Others Using QR Codes
Did you know each LinkedIn member has a unique QR code that other users can scan to see their profile on the service? This feature allows users to quickly add others as connections on LinkedIn without searching for profiles manually. Our guide will show you how the LinkedIn QR code feature works. Note: These screenshots…
Instagram Temporarily Rolls Out New Functionality, Angers the Internet
It was a quiet day, the last Thursday of 2018. Or so it seemed. Then Instagram rolled out a transformational update to its app, causing the internet to collectively lose its mind. What was this change to its core product that caused the online denizens to grab their digital pitchforks? Say goodbye to the infinite…
5 Trends Sweeping Through Audio That You’ll Want to Listen To
The audio revolution is here and in full swing. From morning news updates to afternoon podcast sessions, audio content is playing an increasingly larger role in our everyday lives. This comeback has also brought opportunities for audio advertisers seeking to target and engage with listeners. As we approach 2019, now is a great time to…
Study: For The Affluent, Time Is Their Most Valuable Asset
Seismic shifts in culture, the global economy and technology are reshaping views of the affluent and their expectations, according to a new report from Team One.