Nujeen Mustafa dreams of becoming an astronaut. Now, that’s a tough goal for anyone to accomplish under the best of circumstances, let alone a Syrian refugee whose cerebral palsy keeps her in a wheelchair. Still, we wouldn’t be a bit surprised if the 19-year-old star of National Geographic’s new promotional film makes it to the…
Facebook Watch Fashions Itself As Free OTT Alternative
The company has struck a deal with Fox to stream three cult-favorite TV shows: “Buffy The Vampire Slayer,” “Angel” and “Firefly.” These shows are not exclusive to the platform, but anyone with a Hulu
subscription.
subscription.
Publicis Rejiggers Saatchi, Team One Leadership
Saatchi & Saatchi West president Chuck Maguy is promoted to CEO and Julie Michael has been elevated to CEO at Team One.
Nexstar To Buy Tribune Media For $4.1 Billion, Creates Giant TV Station Group
The deal could make Nexstar the biggest owner of U.S. TV stations — topping Sinclair, which currently has 191 stations in 89 markets.
Americans Still Prefer Watching to Reading the News – and Mostly Still Through Television
Three-quarters of Americans who prefer watching the news opt for TV, but since 2016, slightly more watchers name the internet as their platform of choice.
The post Americans Still Prefer Watching to Reading the News – and Mostly Still Through Television appeared first on Pew Research Center.
S4 Confirms It Wants MightyHive As Its Second Agency Acquisition
Martin Sorrell’s S4 Capital said Monday it is in advanced talks to acquire programmatic marketing agency MightyHive, five months after it paid $350 million for digital production agency MediaMonks. MightyHive is valued at up to $200 million and brings in $25 million in annual revenue, according to Financial Times. Sorrell launched S4 in April after… Continue reading »
The post S4 Confirms It Wants MightyHive As Its Second Agency Acquisition appeared first on AdExchanger.
Move Over, Vegas Golden Knights: Here Come the Buffalo Sabres
The Buffalo Sabres joined the Vegas Golden Knights in heating up the social ice among National Hockey League teams in November. Social marketing firm Unmetric reported that the Sabres were tops in the league in Facebook and Instagram growth for the month, as well as Facebook engagement, while the Golden Knights led Twitter growth and…
Smaller Media Deals May Be In The Works
Some medium-sized deals are in the offing. They are relatively tiny compared to the big ones of a year ago: Tribune Media (valued about $4 billion); Fox’s 22 regional sports networks (valued around
$20 billion); and 14 Cox TV stations ($2.5 billion).
$20 billion); and 14 Cox TV stations ($2.5 billion).
Nexstar Media Group Will Buy Tribune Media for $4.1 Billion
Nexstar Media Group announced this morning that it will acquire Tribune Media for around $4.1 billion, in a deal that will make Nexstar the country’s largest local TV station operator. Nexstar valued the overall deal at $6.4 billion, including the assumption of Tribune Media’s outstanding debt. The Irving, Texas-based Nexstar owns, operates or provides services…
What If Marketers Cut Out A Thousand Cuts?
What if instead of relying on the current loony scape of programmatic media-buying, big advertisers built their own plumbing from scratch, cutting out the multitude of ad tech middlemen? That’s
exactly what some big advertisers have begun doing as part of a unique beta project to develop a pipeline that connects directly with their supply chain of publishers, cutting out intermediaries, and
with it, the so-called “death by a thousand cuts” that eats up the majority of their working media budget.
exactly what some big advertisers have begun doing as part of a unique beta project to develop a pipeline that connects directly with their supply chain of publishers, cutting out intermediaries, and
with it, the so-called “death by a thousand cuts” that eats up the majority of their working media budget.