Hyundai will return to Super Bowl LIII, its fourth year in a row advertising in the NFL’s championship game and the brand’s 11th appearance in the past 12 years. Innocean, Hyundai’s agency of record, is in the process of developing the campaign which includes a 60-second spot in the first quarter, a 30-second pregame ad…
Shifts In The Agency-DSP Dynamic As Clients Take Control Of Programmatic
About seven years ago, DSPs that pitched marketers directly risked losing massive agency contracts. But today, as more marketers influence technology decisions and take programmatic contracts in-house, DSPs are freer to go after brands directly. Even The Trade Desk, which built a $6 billion business by pledging its allegiance to agencies, has signed more than… Continue reading »
The post Shifts In The Agency-DSP Dynamic As Clients Take Control Of Programmatic appeared first on AdExchanger.
2019 Global Ad Consensus Loses Some Steam, Remains Buoyant
The average of the Big 3 — WPP’s GroupM, IPG Mediabrands’ Magna, and Publicis’ Zenith — would be a 4.1% expansion of global ad spending over 2018, which grew 5.3% over 2017. The global ad outlooks
lost a little steam from previous tracking at GroupM, which downgraded its initial 2019 outlook by three-tenths of a point, and Zenith, which took it down two-tenths of a point.
lost a little steam from previous tracking at GroupM, which downgraded its initial 2019 outlook by three-tenths of a point, and Zenith, which took it down two-tenths of a point.
With Some Concerns About The Economy, Forecasters See Modest Ad Growth In 2019
GroupM, Magna and Zenith are out with their annual advertising forecasts for 2019, which predict low-to-mid-single-digit increases in ad growth next year.
December 3, 2018 – Since I changed the…
Since I changed the color of my favorite monastic robes they have been stiff and uncomfortable. I guess old habits dye hard.
Pearls Before Swine by Stephan Pastis for December 03, 2018
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Dilbert by Scott Adams for December 03, 2018
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Americans unhappy with family, social or financial life are more likely to say they feel lonely
While the share of Americans who say they are lonely all or most of the time is small, the share rises significantly for some groups.
The post Americans unhappy with family, social or financial life are more likely to say they feel lonely appeared first on Pew Research Center.
Before the Dust Settles on a Major Ad-Fraud Investigation, Others Are Underway
As the ad-tech world continues to soul-search after the indictments and arrests of several foreign nationals related to a massive ad-fraud scheme, another firm says it’s investigating a similar case involving another 30 fake ad networks. The ad-tech cybersecurity firm Devcon says it’s spent the past two months investigating a similar case involving at least…
Paywall for HuffPost? Verizon Hunt for Web Revenue Goes Beyond Ads
Verizon Communications is trying to change course in its Oath media unit that’s home to Yahoo and AOL content, shifting from a digital-ad to a paid-subscription strategy.