Global Agency of the Year: TBWA Is Once Again in a Golden Age of Disruptive Creativity

When it was a creative powerhouse and fearsome pitch competitor circa 2007 and 2008, TBWAWorldwide was the envy of the agency world. Then all that progress seemed to unravel amid internal disarray and an exodus of talent. But with the arrival of president and CEO Troy Ruhanen in 2014, TBWA has been quietly rebuilding, assembling…

How Adweek’s International Agency of the Year Translates Empathy Into Award-Winning Advertising

A woman walks home with her hands full of grocery bags, when suddenly something goes terribly wrong. Somehow “The Worst Song in the World” has found its way onto her playlist and she is powerless to stop it. An earworm that actually earns the nightmarish image conjured by that phrase, the song progresses through a…

Editor’s Letter: Present Proofing Our Changing World

This is our last Digital Transformation Playbook. For the past 12 months, in a close and unique partnership with Accenture Interactive, we have covered a wide span of topics and themes confronting–often vexing–and inspiring brand marketers stepping into the future. So, it’s apt that this last edition focus on what’s ahead and the futurists who…

Breakthrough Agency of the Year: Giant Spoon Stirs the Industry With Epic Activations and Storytelling

Giant Spoon, Adweek’s Breakthrough Creative Agency of the Year, has been steadily turning out striking work since its founding five years ago, but 2018 was exceptional for the scale and impact of its campaigns. For client HBO, the full-service shop created a meticulous replica of Sweetwater, the town inside hit series Westworld, on a two-acre…

Marketers Are Missing Out on the Benefits of Silence

In a year of escalating Twitter battles, the #MeToo movement and increasing anxiety spurred by heated political climates worldwide, a digital time-out seems increasingly appealing. As we dug into research supporting our annual Fjord Trends report (launching Dec. 11), this theme was pervasive. Consumers are reclaiming the headspace they’ve lost to the digital din, resetting…

Infographic: What Businesses and Marketers Can Expect Entering an Era of Massive Disruption

As much as companies have transformed in the past several years, it’s clear that even more dramatic disruption lies ahead. According to research from Accenture Interactive, human-machine collaboration will require more than half of the workforce to learn new skills in the next five years, and IoT technology will be in 95 percent of new…

Brands Are Looking to Futurists to Foresee Trends and Anticipate Disruption

For automakers like Ford, where cars can take three years to go from concept to completion, the ability to see what’s coming down the road isn’t a luxury, it’s a necessity. That’s why, for the last two decades, Ford has had a team poring over data and examining trends in the social, economic, environmental, technological…

U.S. Agency of the Year: Wieden + Kennedy’s Work Resonated Even in a Divided America

As 2018 draws to a close, Wieden + Kennedy co-president Colleen DeCourcy can finally exhale. This past year saw the fiercely independent shop both courting controversy and reinvigorating core American brands like KFC and Delta–and somehow never losing its way. “We’re a company that’s at its best when we’re in the eye of the cultural…

Uncomfortable Truths About Being a Great CEO: A Conversation With Michael Ovitz

Uncomfortable Truths About Being a Great CEO: A Conversation With Michael Ovitz
When you’re the CEO of a company, you deal with enormous pressure knowing that you’re the last line of defense.

My entire day is about putting out fires.

I have to deal with things like HR issues, client problems, even roof leaks in our Chattanooga office…

And I love it.

Really enjoyed sitting down with Michael Ovitz at Summit to talk about what it takes to be a CEO and running a business in a “post-internet” world. Check it out and leave me your $.02 in the comments!

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