Month: December 2018

In 2018 brands were on a mission to connect with people more than even. Sometimes brands (hey, Nike) felt it best to take a stand for an important issue or cause, while others used their creative prowess to make stunning ad campaigns that you could watch over and over again–think Apple’s HomePod ad. Then there…

Through Dec, 23, NBC is earning a 2.1 among 18-49 viewers in Nielsen live-plus-seven days of delayed viewing data.

“They say that search terms reveal private ‘interests, fears, desires, vanities’ … but do not explain how the specific searches alleged here do so,” Google writes.

On Twitter, head of Instagram Adam Mosseri responded to one user that it “was supposed to be a very small test that went broad by accident.” He told another it was “just a test that went to a few
orders of magnitude more people than intended… sorry about that.”

Google is seen as untrustworthy with personal data by 6%, while 40% trust Facebook least with personal information, according to a poll by Toluna. Next, tied for second with 8% apiece, are Twitter
and Amazon.

Voters’ attention and level of knowledge about key news stories varied by party. It suggests an alarming trend: Some Americans are more informed than others about events that shape their lives.

“As the FTC assesses how it should approach digital privacy in the coming year, it should consider the reasonableness of certain practices, balanced against consumer expectations and the sensitivity
of data in question,” the IAB says.

While much of the world was readying for Santa’s visit on Christmas Eve Martin Sorrell was busy sealing S4 Capital’s merger with programmatic company MightyHive.

There’s a reason why all the digital platforms and tech giants are prioritizing TV. It’s a time-tested medium that drives results for marketers while engaging consumers through sight, sound and motion. But brands need their marketing dollars to work harder. They are working with fewer, more strategic partners, and driving performance and results is as…

The John S. and James L. Knight Foundation teamed up with analytics firm Gallup on an experiment to examine the level of trust in news articles being shared over the internet, both from the people doing the sharing and the people receiving those links and looking into matters further. This study was conducted using Gallup’s…