Month: December 2018

No one can argue that publishing hasn’t gone through monumental changes, which is especially seen over the course of 2018 with the many print publications that shuttered this year, like Glamour, or at the very least drastically reduced their print schedules, like Seventeen. There was also the buying and selling of popular digital publications, like…

Gaming made big headlines in 2018, from the dominance of Twitch and Fortnite to the first season of the Overwatch League to a wave of municipal and private investors backing teams and venues. No marketer should ignore the passion and sheer size of the gaming community, which eclipses the audience for most American professional sports….

Tesla’s appointment of Oracle founder and Executive Chairman Larry Ellison to the board could have a material impact on the company’s data strategy. Data helps Tesla understand its existing and
potential customers.

For a stretch in the mid-2000s parkour had a reasonably solid heyday in advertising. The most prominent example is the 2006 Nike and Wieden + Kennedy classic “Angry Chicken” to launch the brand’s Presto shoe. Other brands like Pepsi, Suzuki and T-Mobile have used the stunts to decent effect. Free runner (and Red Bull athlete)…

“The Simpsons” has long been critically acclaimed for the quality of its comedy, which happens to include ethnic stereotypes.

Did you know YouTube allows you to delete chats you’re not interested in keeping? Our guide will show you how this works. Note: These screenshots were captured in the YouTube application on iOS. Step 1: Tap “Inbox” at the bottom of the screen. Step 2: Tap the chat you wish to delete. Note: If you…

What do 2019 industry predictions mean for agencies? Agencies manage change on an ongoing basis, but with limited resources and many trends to navigate. How does one determine which trends have staying power and demand attention? Here are six ongoing trends agencies should be ready for in 2019. Marketing services will continue to go in-house…

Big Tech has spent years–and millions of lobbying dollars–avoiding the regulatory radar of Capitol Hill. No longer. Amid investigations into data breaches, misinformation campaigns, hate speech and allegations of bias against conservatives, the lucrative advertising-fueled business models of companies like Facebook, Google and Twitter have come under the regulatory microscope. California and Vermont, for example,…

Brands were more creative than ever in their social media posts this year and connected with audiences by raising awareness of social issues, according to social media analytics company Unmetric. “Burger King enlightened fans with the importance of net neutrality, Stella Artois partnered with Water.org to bring clean water to developing countries, and UPS helped…

Lower ticket sales are partly attributable to media alternatives. But more importantly, new theatrical movies will find their way onto TV screens soon after their theatrical release.