Month: January 2019

Did you know that you can change your Pinterest username after your account has been created? Pinterest uses your username to create your profile’s URL. Our guide will show you how to change your username from within the Pinterest mobile application. Note: These screenshots were captured in the Pinterest app on iOS. Step 1: Tap…

Hulu is returning to the Super Bowl for the third year in a row with a 30-second spot. Details about the advertisement are still under wraps. The streaming service previously returned to the Super Bowl in 2017 after a five-year hiatus to run its first advertisement for an original series, The Handmaid’s Tale. That ad…

Imagine you’re a marketer trying to convince your board of directors that the massive cost of a 60-second Super Bowl spot is a smart investment. Now imagine that you need to convince an entire government and the Australian taxpaying public. In this world of programmatic efficiencies, it can be difficult for any advertiser to justify…

Most investors and many marketers I speak with don’t quite realize what’s happening with AR ads today. I anticipate that AR advertising will account for at least 10 percent and as much as 25 percent of digital ad spending by the end of 2019. AR ads are performing incredibly well, with conversion rates in the…

After releasing its first ad for Jack Ryan during the Super Bowl last year, Amazon Prime Video will return to the Big Game on Sunday with a 60-second ad for a new upcoming show, Hanna. Based on a 2011 film of the same name, Hanna centers around a young woman, to be played by Esme…

AT&T is juggling a lot of business units at the crossroads of media, advertising and communications. Here are three takeaways from the company’s Q4 2018 earnings call on Wednesday that you can bring to the water cooler. DirecTV Now lost subscribers … but it’s all part of the plan? When AT&T scaled back on promotions… Continue reading »

The post DirecTV Now’s Losses, Xandr’s Growth, And Other Hotspots From AT&T’s Earnings Call appeared first on AdExchanger.

To really understand the Audi 2017 Super Bowl spot, “Daughter,” and the strong reactions it produced, you have to go back to where our country was at the time. The historic presidential election had forced us into a national conversation around how we talk to and about women, the country was bitterly divided over fundamental…

Out-of-home advertising still has a relatively low share of overall ad budgets, but will expand at multiples over the rest of the so-called “traditional” media marketplace over the next five years,
according to a report released today by IPG Mediabrands’ Rapport and Magna units. “Out-of-home is the last advertising format that consumers can’t skip or block, and still reaching the young urban
active,” Magna Executive Vice President-Global Market Intelligence Vincent Letang notes in the report.

One thing is quickly apparent when you watch Domino’s new ad starring its CEO, Ritch Allison: the margherita pizza with a rustic crust in front of him is definitely not from Domino’s. That’s because he’s sitting in Atlanta’s Antico Pizza, a family-owned spot that was one of Allison’s favorites when he lived in the city….

Some 1,000 advertisers ran campaigns over the last year on Tubi’s platform, with growing ad categories including consumer products group, automotive, and telecommunications marketers.