In fourth quarter 2018, there was a 50.1% rise in the number of total non-advertising subscription streams to 157.4 billion. Ad-supported streams of music rose 18%.
This Self-Aware McDonald’s Ad Knew Exactly What You Needed on New Year’s Day
There are many ways to cure a hangover … and some are actually backed by science. Hydration, supplements and a little “hair of the dog” appear to be some proven methods–as is eating a good breakfast. Of course, topping the list is limiting alcohol intake in the first place, but on New Year’s Eve, let’s…
Here’s How Messaging Is Positioned to Dominate in 2019
Messaging is the most frequent digital activity that a person does, period. In 2018 alone, the four largest mobile messaging apps (WhatsApp, Facebook Messenger, WeChat, Viber) held 4.1 billion combined users, surpassing 3.4 billion users on the four largest social networks (Facebook, Twitter, Instagram, LinkedIn). We also have seen growth in categorical messaging platforms in…
Vice-Owned Virtue Names New Creative Lead, Moves Beyond Parent Company’s Cultural Cred
Virtue wants brands around the world to know that it’s no longer one with Vice. Just over one year after officially consolidating its marketing divisions under one umbrella, folding the Carrot brand and parting with CEO Mike Germano, the still-young media company’s ad agency promoted Cameron Farrelly to the role of North American chief creative…
China Makes Historic Moon Landing, Boosting Rivalry With U.S.
DoorDash Jumps on the Autonomous Delivery Bandwagon
Delivery company DoorDash is partnering with self-driving car company Cruise to test food and grocery delivery early this year via an autonomous vehicle in San Francisco. A rep said the company will start with one vehicle and add “several more” over the next six months. The vehicle will deliver to customers who have opted in…
With One Month Until the Super Bowl, CBS Is Quietly Racking Up Robust Big Game Ad Sales
Super Bowl LIII is exactly one month away, and even though CBS has been unusually quiet about its Big Game ad sales this year–now that former chairman and CEO Les Moonves is no longer around to tout his company’s progress during earnings calls and other public appearances–the network’s haul is expected to be as robust…
Cadbury Will Hide Its Eggs in Other Brands’ Ads and Challenge Fans to Hunt Them
Most brands just want you to watch their ads. Cadbury wants you to watch everyone’s ads. That’s because the Mondelez-owned U.K. chocolate brand will be hiding its famous Cadbury Creme Eggs in print, outdoor and TV ads across Britain in the weeks leading up to Easter. Viewers who spot these rather literal Easter eggs and…
MightyHive’s Co-founders Are Joining S4 Capital’s Board
MightyHive co-founders Pete Kim, CEO, and Christopher S. Martin, COO, will join the board of Sir Martin Sorrell’s S4 Capital, signaling the direction that the “new age/era” digital advertising and marketing services company plans to take. S4 Capital purchased the programmatic specialist company in December 2018, with MightyHive co-founders now joining the board of the…
5 facts about the religious makeup of the 116th Congress
The new Congress is slightly more religiously diverse than its predecessor, but it remains overwhelmingly Christian.
The post 5 facts about the religious makeup of the 116th Congress appeared first on Pew Research Center.