Month: January 2019

Pinterest global head of partnerships Jon Kaplan shared three changes that he sees coming to marketing in 2019. Kaplan wrote in a blog post that he believes brands will move more ad dollars to contexts and environments that make people happy, adding that people are prioritizing time with people they love and products they feel…

Twitter recently brought back the ability for iOS users to view their timeline in reverse chronological order (to see the latest tweets first), rather than seeing “the best tweets” first. Our guide will show you how to switch your timeline to this reverse chronological order. Note: These screenshots were captured in the Twitter application on…

As CBS continues discussions with Nielsen about a new contract to replace the one that expired on Dec. 31, the network said publicly this morning what it had been saying privately for days: It is at a “contractual impasse” with Nielsen, and could end up working instead with measurement rival Comscore if a new deal…

In 2018, media quality was the number-one issue threatening digital performance for brands and marketers. Challenges in brand safety, ad fraud and viewability all grew more sophisticated and complex. From the proliferation of fake news around the midterms to fraud’s rise on CTV to transparency across social media, issues in media quality have continued to…

Theatrical movie TV ad spending for 2018 was virtually the same as 2017, against 7% more in U.S. box office revenue for movie studios.

I’m surprised that I’ve experienced many of these highlights on old-fashioned broadcast television. So maybe there’s hope for the old medium after all.

Day 12 of the government shutdown and the news cycle has been successfully commandeered by the President’s demands for funding a wall on the Southern border. His defenders say it’s not a real wall,
but a metaphor for a secure border. Metaphors abound with this presidency, even if it’s not always clear what they represent. During today’s cabinet meeting, the President sat with a “Game of Thrones”
styled poster in front of him, trumpeting, “Sanctions Are Coming — November 5,” for no apparent reason.

Rob Leathern, Facebook director of product management, posted several tweets recently that provide insight into the company’s efforts.

For me, focus means less multitasking and more being present with what I am doing right now.

Nielsen’s contract with CBS — said to be around $100 million a year — expired December 31. CBS cannot access Nielsen data from its own internal operations. But CBS can get the data from media
agencies, according to executives.