Month: January 2019

We hosted the first Adweek Symposium last week with a single goal: to bring together a diverse group of CMOs, CBOs, CEOs, innovators and Gen ZEOs to talk openly and candidly about what’s working, what’s not and what’s possible for the current and future state of marketing. We opened the day with a lively panel…

Looking beyond Bandersnatch, the expectation and demand for interactive TV is just starting. Netflix has already announced plans for more interactive TV shows, thanks to the Black Mirror episode’s popularity with audiences. If you consider that Bandersnatch was a success with millennials and older generations who didn’t even grow up with that much interactive content,…

After five consecutive years in the Super Bowl, Squarespace finally chose 2019 to be the year it would sit out of the ad festivities. That hasn’t stopped the brand from launching a major new marketing effort just days before the Big Game. Today the brand unveiled new work with actor, DJ, kickboxer, land-speed record holder…

The 2020 U.S. presidential election is rapidly coming into view – and so is the electorate that will determine its outcome.

The post An early look at the 2020 electorate appeared first on Pew Research Center.

Roles have been reversed at a dog show–with the dogs showing off their humans, naturally–in Avocados from Mexico’s 30-second Super Bowl spot. The ad, which stars actress Kristin Chenoweth, will air during the second quarter. “I know that fans really look forward to seeing Avocados From Mexico’s Big Game ad,” said Kristin Chenoweth, in a…

Traditional broadcasters might soon bridge linear and digital ad buying. But first, baby steps. Before anyone reaches that holy grail, it helps if the ad inventory is trafficked through the same system. So in the spirit of unification, the video ad server FreeWheel said Wednesday that it will handle decisioning for NBCUniversal’s digital and linear… Continue reading »

The post NBCU Will Use FreeWheel To Traffic Its Linear And Digital Inventory. Is Converged Buying Nigh? appeared first on AdExchanger.

Robots and kids are frequent stars of Super Bowl ads, so why not a RoboChild? That’s the unsettling creation TurboTax and Wieden + Kennedy will be introducing this Sunday in a spot that won’t debut online until after airing during the game. In the teaser below, we see RoboChild attempting to wake his father/inventor, who…

A few months after Amazon brought Alexa to a clock, microwave and plug, it is using its 2019 Super Bowl spot to show America some of the devices that didn’t make the cut. The 90-second ad will air during the second half of the game. Lucky Generals and Amazon’s internal creative agency D1 created the…

Jack in the Box is here to be your savior on Super Bowl Monday when you’re hungover and phone in a sick day (and many of you will do that). The brand found that 13.9 million employees called in sick after the Super Bowl last year (Fly Eagles, Fly!), which led to an estimated $3…

Reddit is making what it calls its first foray into performance-driven ad bidding with its official debut of cost-per-click ads on its platform on Wednesday. However, this isn’t a new endeavor for most companies. CPC bidding has been in beta testing the past few months with over 50 advertisers, including Wayfair, Hired and Kabam. Reddit…