Month: January 2019

While it’s yet to be seen how specific industry predictions will present themselves at the Cannes Lions this June, it’s clear that this year’s jury presidents have their eyes, ears and brains trained on what could emerge as Grand Prix victors. Listening to jury presidents share their experiences with their judging colleagues during the festival…

The Big Story is a breezy podcast featuring a roundtable of AdExchanger editors talking about the biggest stories from the past week. It is available wherever you subscribe to podcasts. 2018 was a year of tremendous change for the advertising industry. Google’s power consolidated, AT&T debuted its ad aspirations and Facebook floundered in the court… Continue reading »

The post The Big Story: All Hail 2019! appeared first on AdExchanger.

A day and a half after CBS and Nielsen’s contract expired, the companies still haven’t agreed on a new deal–and buyers told Adweek they are trying to determine how the dispute will affect their current ad inventory on the network. CBS and Nielsen have been negotiating for six months on a new contract, but failed…

Consulting firm R3’s mergers and acquisitions report for 2018 shows a rise in mar-tech and data buys and a decrease in those targeting agencies. The report’s 15 “big spenders” last year were also less traditional, with “mar-tech companies and unconventional buyers,” such as Adobe and Alibaba, leading the total 465 deals worldwide. R3 still classified…

New year, new you, new Equinox campaign. The lifestyle brand typically capitalizes on the start of a new year, when people are set on making resolutions like getting into shape and going to the gym, to launch a striking ad campaign. For 2019, Equinox is taking a slightly tamer approach with a short film that…

Oftentimes just OK is just not an option. AT&T’s “Just OK Is Not OK” campaign, which is centered around a series of humorous broadcast ads voiced by Lena Waithe, demonstrates the importance of not settling for just OK. In “Tattoo,” for example, an artist tells a man getting his first tattoo that he’s “one of…

Jupiter Research provides an assessment of what they find will be the critical developments in the tech space over the coming year. Developments that will impact upon, and be driven by, both players
across the value chain and the consumers themselves.

Netflix said 45 million accounts had viewed at least 70% of “Bird Box” — a watershed moment in TV’s shift to streaming.

The social net’s CEO is noting its broader shift to prevent bad actors from using Facebook’s platform to harm others. Zuckerberg says Facebook is now spending billions of dollars on safety and
security measures every year, including the employment of more than 30,000 safety specialists.