Google Featured Snippets now can link to exact content from a query to serve up from a search on sites using Accelerated Mobile Pages, an open-source initiative to promote faster load times.
The Golden State Warriors and Los Angeles Lakers Continued to Pace NBA Teams on Social
West Coast bias reigned when it came to National Basketball Association teams on Facebook, Twitter and Instagram in December. Social marketing firm Unmetric found that the Golden State Warriors led NBA clubs in Facebook and Instagram likes last month, as well as Instagram comments. Meanwhile, the Los Angeles Lakers topped Twitter in likes and had…
Lessons Marketers Can Learn From Comedians About Branding
Comedians are unsung heroes of society. Their work keeps us humble, grounded and helps us see certain issues from a different perspective, all while putting a smile on our faces. Comedians and video marketers have more in common than you might think. Both need a recognizable voice, awareness of current events and a granular understanding…
It Was a Strong Social December for the NHL’s Pittsburgh Penguins, Toronto Maple Leafs
The Pittsburgh Penguins and Toronto Maple Leafs turned in strong performances on Facebook, Twitter and Instagram in December, according to social marketing firm Unmetric. The Penguins had the most engagement on Facebook among National Hockey League teams for the month, as well as the most likes on Facebook and Twitter. Meanwhile, the Maple Leafs led…
MDC Partners Names New Executive Leadership Committee Ahead of Planned 2019 Sale
MDC Partners has officially moved into a new leadership phase ahead of widely reported plans to complete a sale of all its assets at some point in 2019. In a little-noticed SEC filing that went live last Friday, the ad agency network announced that now-former CEO Scott Kauffman, whose departure was first announced in September,…
How the Marketing Technology Landscape Will Transform in the New Year
Marketing practitioners spend a fair amount of their time at the intersection of the marketing function and the technology that powers it. Gartner correctly predicted that by 2017, the CMO would spend more than the CIO on IT. In light of the impressive advances in technologies that enable marketing to simultaneously become more automated as…
Facebook Called a Timeout on State, Local Political Ads in Washington State
Facebook temporarily stopped accepting ads related to state or local elected officials, candidates, elections or ballot initiatives in Washington state Dec. 28. The social network said in a blog post that it took these steps in response to new rules for disclosures on advertising on digital communication platforms from the Washington State Public Disclosure Commission,…
Once the same nation, the Czech Republic and Slovakia look very different religiously
While Slovakia is majority Catholic, around seven-in-ten Czechs are religiously unaffiliated – the highest share of unaffiliated adults in 34 European countries surveyed.
The post Once the same nation, the Czech Republic and Slovakia look very different religiously appeared first on Pew Research Center.
3 Ways Marketers Can Confront Cybersecurity Head-On in 2019
This year was a banner year for cybersecurity and, unfortunately, not in a good way. From massive data breaches, as seen most recently with Marriott, to highly-sophisticated malware campaigns to nation-state-fueled attacks, we’ve seen a rapid rise in threats, forcing brands to figure out new ways to protect themselves, their customers’ data and their public…
YouTube: Here’s How to Leave a Chat
Did you know that YouTube allows you to leave chats you’re no longer interested in participating in? When you leave a chat, the messages you’ve sent will remain for other users in the chat to see, but you won’t be able to join the chat again unless you’re invited by another user. Our guide will…