Olay is upping the fright factor on Super Bowl Sunday. The P&G-owned beauty brand is advertising in the Big Game for the first time this year and shared its final spot today, after releasing two teasers last week. Sarah Michelle Gellar stars in the horror-inspired spot, which is in the vein of classic scary films…
Reddit Eyes Performance Ad Dollars With Cost-Per-Click Ads
Reddit is getting into the performance marketing game. On Wednesday, the self-described front page of the internet launched the ability for direct response advertisers to buy any of its inventory across desktop, mobile web and app on a cost-per-click (CPC) basis. Until now, advertisers could purchase ads on a CPM model – or cost per… Continue reading »
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Reddit Jumps Into Pay Per Click, Performance Advertising
Reddit’s new bid type, pay-per-click advertising rolls out Wednesday and can be accessed in the Reddit Ads dashboard. The cost-per-click ad type will run across all platforms and devices as promoted
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Christina Applegate Threatens to Break Some M&M’s Spokescandies Apart in Super Bowl Ad
Christina Applegate has had it absolutely up to here with all the kicking, hitting and whining in the backseat. In M&M’s 30-second Super Bowl spot released today, the actress tries her best to focus on the road, but her rowdy passengers finally get to her. You’d think it would be a couple of rambunctious kids,…
Media’s Fatal Flaw: Ignoring the Mistakes of Newspapers
Opinion: The most promising news innovations of the past decade have been built on audience engagement and community needs.
January 30, 2019 – I thought becoming a…
I thought becoming a real estate agent would be easy, but I had a lot to learn.
Pearls Before Swine by Stephan Pastis for January 30, 2019
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Dilbert by Scott Adams for January 30, 2019
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Why Companies Are Increasingly Taking New Brands and Products to the Super Bowl Stage
During the biggest advertising event of the year last year (a.k.a. the Super Bowl), PepsiCo introduced two new products: lemon-lime Mountain Dew Ice and spicy Doritos Blaze. The more than 103 million people who tuned into the Big Game witnessed an epic rap battle between Morgan Freeman and Peter Dinklage, with the help of Missy…
Throw a Party, Buy a Spot: How Media Companies Capitalize on the Super Bowl
There’s one day out of the year that many Americans are guaranteed to be gathered around a screen. And it’s not to watch the local news. It’s the Super Bowl, baby cakes! And if we’re gathered around a screen (or preparing to)–there’s opportunity for media organizations to take advantage, either by throwing parties surrounding the…