Gaming is on track to become bigger than any other sport. In 2018, it’s estimated that esports audiences will reach a global monthly total of 167 million people, larger than that of Major League Baseball and the National Hockey League. Unlike any other sport, esports audiences are young and digital, with 79 percent being under…
In Their First Film Together, Lenny and Zoë Kravitz Visit Their Family’s Bahama Roots for Tumi
Just days before her Super Bowl ad debut, Zo? Kravitz is also starring alongside her father, Lenny Kravitz, in a new campaign for luggage brand Tumi. The video launching the Alpha 3 collection features the father-daughter duo on a trip to the Bahamas, where they venture far from the usual tourist destinations to visit the…
Move Aside Influencers—Athletes Are Becoming the Faces of New Brand Strategies
Celebrity endorsements are by no means a new phenomenon. For decades, brands have been investing their marketing budget into celebrities and athletes all in an attempt to attract, engage and retain their audience’s attention. Now, however, there seems to have been a shift in approach. Brands are no longer using such figures to simply catch…
Republicans, Democrats both see less reason for optimism in 2019 than they did in 2018
Americans have mixed expectations for 2019. As has been the case since Trump’s election, Republicans are more optimistic than Democrats.
The post Republicans, Democrats both see less reason for optimism in 2019 than they did in 2018 appeared first on Pew Research Center.
Condé Nast Names 2 Agency Veterans as Creative and Strategy Leads for In-House Unit CNX
Over the last several months, publishing giant Cond? Nast (Vogue, Vanity Fair, The New Yorker, Wired, GQ, etc.) has rebranded its in-house agency CNX and strengthened that division by hiring top talent away from old-school ad shops. Former TBWAChiatDay L.A. chief innovation officer John Deschner became managing director of the newly renamed unit last November,…
Doritos Added Chance the Rapper’s Hip-Hop Spice to a Backstreet Boys Classic in Its Super Bowl Ad
Ever wish the Backstreet Boys had a little more spice? Today is your lucky day. Doritos is attempting to do just that with its 30-second Super Bowl spot (and an extended 60-second cut, which also dropped today). Doritos paired the boy band with Chance the Rapper for an odd, but strangely satisfying, hip-hop rendition of…
Netflix Boasts Largest Movie Library, Solid Picks
Netflix leads the field in terms of films “certified fresh” by Rotten Tomatoes — a rating reserved for movies reviewed by at least 40 critics, 75% of whom gave the movie a thumbs up.
6 Ways to Integrate Live Streaming Into Your Marketing Strategies
Twitch is a massive global live streaming platform and is quickly becoming one of the most effective influencer marketing platforms. Live streaming is the amalgamation of TV, digital, social, influencer and podcast marketing, providing marketers with a dizzying array of options. There are two unique benefits of working with streamers on Twitch that provide more…
‘Good jobs’ vs. ‘jobs’: Survey experiments can measure the effects of question wording – and more
The way polling questions are asked can influence people’s answers. Survey experiments are one way to measure the degree to which different questions elicit different answers.
The post ‘Good jobs’ vs. ‘jobs’: Survey experiments can measure the effects of question wording – and more appeared first on Pew Research Center.
Expensify Drops Its Music Video-Themed Super Bowl Spot Starring 2 Chainz and Adam Scott
Last week, Expensify revealed that rapper 2 Chainz and actor Adam Scott would star in its first-ever Super Bowl spot. Today, the expense management platform is dropping two versions of the ad–the 30-second one that will air during the game and an extended, 60-second version to run online only. The ad starts as a music…